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Optimisation Manager for Conversion Rates
2 months ago
Location: Flexible working arrangement.
Salary: Competitive remuneration package
Benefits: Health insurance, attractive pension scheme, and travel incentives
This position represents a pioneering opportunity within the organisation. After an extensive period of enhancing their data analytics framework, the company is poised to integrate this vital role. With a significant online presence attracting millions of visitors monthly, the focus will be on optimising the conversion rates across the entire digital platform. This role allows for a strategic overview while also permitting hands-on involvement in conversion optimisation initiatives, supported by an external agency.
The organisation is a prominent player in the travel sector, known for its commitment to employee feedback and a flexible working culture. There is no strict requirement for office attendance; rather, it is at the discretion of team leaders to determine the best working arrangements, typically involving occasional office visits. The company is keen to leverage digital strategies as a core component of its growth and expansion plans.
About The RoleThe successful candidate will collaborate closely with the Data and Website leadership teams. The Optimisation Manager will play a crucial role in driving the company's objectives over the coming years, with full responsibility for conversion optimisation efforts. This position offers a diverse range of challenges, given the high volume of user interactions across various platforms.
The company has established itself as a foundational entity in the travel industry, maintaining a leading position in online traffic for many years.
Self-management and consultancy skills are essential, as the role involves engaging with multiple stakeholders to identify their requirements and objectives. Each day will present unique challenges and opportunities for problem-solving across the organisation.
Key Responsibilities- Collaborating with design, development, and product teams to enhance user experiences and streamline the conversion process.
- Executing A/B testing, multivariate testing, and other experimental methodologies to validate hypotheses and drive improvements in conversion rates.
- Ensuring consistency in branding, messaging, and user interface elements to provide a seamless user journey.
- Utilising insights from user research, heatmaps, usability testing, and analytics tools to inform decisions.
- Conducting in-depth analyses of user behaviour and funnel performance to pinpoint areas for enhancement.
- Generating regular reports and actionable insights based on conversion rate performance and testing outcomes.
- Monitoring industry trends and competitor activities to identify opportunities for optimisation and innovation.
- Background in digital product management, digital marketing, or e-commerce with a focus on conversion rate optimisation.
- Proficiency in web analytics and experimental tools.
- Strong analytical skills with the capability to interpret data and make actionable recommendations.
- Experience with A/B testing and other experimentation methodologies.
- Excellent communication and stakeholder management skills, with the ability to influence change across various levels.
- Knowledge of web design principles, UX/UI best practices, and usability testing methodologies.
- Familiarity with HTML, CSS, and JavaScript is advantageous.
- Experience with tag management solutions.
- Knowledge of project management tools would be beneficial.
