Ecommerce Deal Conversion Optimiser

4 days ago

London, Greater London, United Kingdom Wowcher Full time

About the Role:

We are seeking a highly skilled Ecommerce Deal Conversion Optimiser to join our Merchandising team. As a key member of our team, you will play a vital role in crafting compelling and persuasive copy that drives online sales and enhances the customer journey.

Key Responsibilities:

  • Develop and optimise content to create high-quality, engaging, and conversion-focused copy for deal pages.
  • Drive conversions by using persuasive language and including all pertinent copy depending on deal category to encourage users to engage and buy.
  • Collaborate with the Product Team to design and execute A/B tests on copy variations and product picker and image options, analyse results, and implement changes to optimise conversion rates.
  • Ensure all content aligns with the brand's tone of voice to maintain a recognisable brand identity.
  • Monitor and analyse key performance metrics related to content effectiveness and conversion rates, providing insights and recommendations for continuous improvement.

Requirements:

  • Minimum 2 years of experience in Ecommerce optimising, copywriting, or a related field.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
  • Strong understanding of Ecommerce platforms, customer journeys, and online shopping behavior.
  • Ability to analyse data and metrics to inform content strategy and measure the effectiveness of copy.

What We Offer:

  • A dynamic and creative work environment.
  • Flexible working arrangements to suit your needs.
  • A comprehensive benefits package, including 25 days of holiday + 8 bank holidays, free fruit, and a range of wellness initiatives.
  • Opportunities for professional growth and development.

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