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Merchandise Analyst
2 months ago
We are seeking a highly skilled Merchandise Analyst to join our team at Wowcher. As a key member of our Merchandising team, you will play a vital role in crafting compelling and persuasive copy that drives online sales and enhances the customer journey.
Key Responsibilities- Develop and Optimise Content: Create high-quality, engaging, and conversion-focused copy for deal pages.
- Drive Conversions: Use persuasive language and include all pertinent copy depending on deal category to encourage users to engage and buy.
- SEO Integration: Incorporate SEO best practices into copywriting to improve search engine rankings and drive organic traffic.
- A/B Testing: Collaborate with the Product Team to design and execute A/B tests on copy variations and product picker and image options, analyse results, and implement changes to optimise conversion rates.
- Brand Consistency: Ensure all content aligns with the brand's tone of voice to maintain a recognisable brand identity.
- Performance Analysis: Monitor and analyse key performance metrics related to content effectiveness and conversion rates, providing insights and recommendations for continuous improvement.
- Experience: Minimum 2 years of experience in eCommerce optimising, copywriting, or a related field.
- Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
- Understanding of eCommerce: Strong understanding of eCommerce platforms, customer journeys, and online shopping behavior.
- SEO Knowledge: Solid understanding of SEO principles and experience in incorporating SEO into content strategy.
- Analytical Skills: Ability to analyse data and metrics to inform content strategy and measure the effectiveness of copy.
- Communication: Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Flexible working - blend office and home for your ideal work-life mix
- 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
- Free fruit to fuel your day
- Weekly breakfast feasts every Thursday
- Wellness Wednesdays (hello, free massages)
- Thirsty Thursday drinks and snack trolley
- Games area for some friendly competition
- Benefits platform Perkbox so you can get discount and rewards across the UK
- Monthly social events – All Bar Wowcher get to know your awesome colleagues
- Cycle Scheme and Season Ticket Loan to get you moving
- Auto-enrolment pension scheme
- Enhanced Employee Assistance Provider for confidential support and advice
- Eye Care Vouchers – we’ve got you covered
- Store discounts across the Wowcher website (including travel deals)
- Smart-casual dress code every day
