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E-commerce Conversion Expert

2 months ago

London, Greater London, United Kingdom Wowcher Full time

About Wowcher

Wowcher is a leading online retailer specializing in unbeatable deals and unforgettable experiences in the UK. With a strong entrepreneurial spirit and a passion for spotting great deals, we're always looking for talented individuals to join our team.

Job Summary

We're seeking an experienced eCommerce Deal Conversion Optimiser to join our Merchandising team. As a key member of our team, you'll play a vital role in crafting compelling and persuasive copy that drives online sales and enhances the customer journey.

Key Responsibilities

  • Develop and Optimize Content: Create high-quality, engaging, and conversion-focused copy for deal pages, ensuring that products titles and pickers are clear and usable.
  • Drive Conversions: Use persuasive language and include all pertinent copy depending on deal category to encourage users to engage and buy.
  • SEO Integration: Incorporate SEO best practices into copywriting to improve search engine rankings and drive organic traffic.
  • A/B Testing: Collaborate with the Product Team to design and execute A/B tests on copy variations and product picker and image options, analyse results, and implement changes to optimise conversion rates.
  • Brand Consistency: Ensure all content aligns with the brand's tone of voice to maintain a recognisable brand identity.
  • Performance Analysis: Monitor and analyse key performance metrics related to content effectiveness and conversion rates, providing insights and recommendations for continuous improvement.

Requirements

  • Experience: Minimum 2 years of experience in eCommerce optimising, copywriting, or a related field.
  • Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
  • Understanding of eCommerce: Strong understanding of eCommerce platforms, customer journeys, and online shopping behavior.
  • SEO Knowledge: Solid understanding of SEO principles and experience in incorporating SEO into content strategy.
  • Analytical Skills: Ability to analyse data and metrics to inform content strategy and measure the effectiveness of copy.
  • Communication: Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.

What We Offer

  • Flexible Working: Blend office and home for your ideal work-life mix.
  • Competitive Salary: £24,000 - £26,000 + Benefits.
  • Free Fruit: Fuel your day with our free fruit selection.
  • Wellness Initiatives: Enjoy free massages, drinks, and snack trolley.
  • Games Area: Challenge your colleagues in our games area.
  • Benefits Platform: Perkbox offers discounts and rewards across the UK.
  • Monthly Social Events: Get to know your colleagues at our all-company parties.
  • Cycle Scheme and Season Ticket Loan: Get moving with our cycle scheme and season ticket loan.
  • Auto-enrolment Pension Scheme: Prepare for the future with our auto-enrolment pension scheme.
  • Enhanced Employee Assistance Provider: Confidential support and advice.
  • Eye Care Vouchers: We've got you covered
  • Store Discounts: Enjoy discounts across the Wowcher website.
  • Smart-casual Dress Code: Every day is a smart-casual day