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Optimisation Manager
2 months ago
About the Role
We are seeking an experienced Optimisation Manager to join our dynamic team at Match Digital. As an Optimisation Manager, you will play a key role in our client's digital transformation journey, leveraging analytical expertise, stakeholder management, and the ability to drive alignment across global cross-functional teams to optimise customer experiences (CX) and maximise conversions across all online channels.
Key Responsibilities
- Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
- Build and implement project plans for marketing enhancements and optimisation initiatives.
- Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
- Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
- Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
- Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
- Design and implement A / B testing and data-driven optimisation strategies to continuously improve performance.
- Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
- Translate complex data findings into actionable recommendations for stakeholders (including leadership).
- Provide data support for SEO improvement efforts and web usability enhancements.
- Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
- Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimisation efforts support organisational strategies and goals.
- Foster collaboration to ensure data-driven insights inform decision-making across teams.
- Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
- Coordinate with cross-functional teams to prioritise, schedule, and monitor the performance of paid media campaign optimisation testing programs.
- Oversee data-driven optimisation initiatives across global markets, boosting the use of analytical tools, landing page optimisation & personalisation techniques, and journey funnels for informed decision-making and continuous improvement.
- Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
- Empower teams to translate data-driven insights into actionable recommendations for optimising website marketing campaigns and delivering exceptional customer experiences for diverse audiences.
Requirements
- Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
- Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
- A proven track record leading and executing complex data analysis projects.
- The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
- Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
- Strong influencing skills and the ability to drive alignment in cross-functional teams.
- Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL).
- Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
- Ability to translate data insights into actionable recommendations.
- Experience with statistical techniques and hypothesis testing.
- Understanding of website optimisation based on SEO best practices to increase organic traffic and maximise marketing ROI.
- Knowledge of campaign effectiveness measurement / digital marketing effectiveness.
What We Offer
- The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
- A flexible working environment and the ability to work from home / flexible hours.
- Private healthcare and private dental insurance.
- Competitive pension, 26 days holiday (excluding bank holidays).
- Car lease scheme, season ticket loan and cycle to work schemes.
About Match Digital
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
