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Optimisation and Growth Strategist

2 months ago

London, Greater London, United Kingdom Match Digital Full time
About the Role

We are seeking a highly skilled Digital Transformation Manager to join our team at Match Digital. As a key member of our organisation, you will play a crucial role in driving our client's digital transformation journey.

Key Responsibilities
  • Lead Data-Driven Strategies: Develop and implement data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
  • Project Management: Build and implement project plans for marketing enhancements and optimisation initiatives.
  • Enhance Marketing Effectiveness: Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
  • Data Analysis: Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
  • Campaign Analysis: Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
  • A/B Testing: Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
  • Dashboard Development: Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
  • Stakeholder Management: Translate complex data findings into actionable recommendations for stakeholders (including leadership).
  • SEO and Web Usability: Provide data support for SEO improvement efforts and web usability enhancements.
  • Collaboration: Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
  • Team Enablement: Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action.
Requirements
  • Experience: Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
  • Digital Optimisation: Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
  • Data Analysis: A proven track record leading and executing complex data analysis projects.
  • Commercial Acumen: Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
  • Communication: Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
  • Tools and Platforms: Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
What We Offer
  • Flexible Working: A flexible working environment and the ability to work from home / flexible hours.
  • Benefits: Private healthcare and private dental insurance, competitive pension, 26 days holiday (excluding bank holidays), car lease scheme, season ticket loan, and cycle to work schemes.