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Growth Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Reed Full time

Reed is seeking a skilled Growth Marketing Strategist to drive growth and expansion of their new product. As a key member of the Group Customer Team, you will play a pivotal role in refining the go-to-market strategy and executing it across digital and traditional channels.

Key Responsibilities:

  • Develop and execute data-driven growth marketing strategies to boost user acquisition, engagement, and retention.
  • Optimise digital channels, including paid search, social media, display advertising, and SEO.
  • Craft compelling B2B and B2C email communication journeys, leveraging existing customer insights.
  • Manage and troubleshoot the CRM system, ensuring seamless customer interactions.
  • Analyse market trends and customer behaviour to identify growth opportunities.
  • Collaborate with other teams to align marketing efforts with overall business objectives.
  • Conduct A/B testing and experiments to optimise marketing campaigns, monitoring performance and providing actionable insights.

Requirements:

  • Strategic thinker with experience in developing growth marketing strategies.
  • Skilled digital marketer with expertise in creating, analysing, and improving digital marketing campaigns.
  • Analytical and reflective, with a test-and-learn mentality.
  • Effective written communication skills for crafting compelling content.
  • Budget management and cost-effective marketing practices.
  • CRM proficiency, ideally with experience in CRM systems like Braze.
  • Email expertise and ability to build engaging emails using pre-designed components.

Benefits:

  • Hybrid working as standard.
  • 25 days annual leave plus bank holidays.
  • Flexible holiday scheme.
  • Paid time off to move home.
  • Contributory pension scheme.
  • Enhanced family leave benefits.
  • Insurance benefits including life assurance.
  • Love Mondays events.
  • Discount scheme including gyms and popular retailers.
  • Range of wellbeing and mental health support avenues.