Growth Marketing Strategist

1 day ago

London, Greater London, United Kingdom Cherry Ventures Full time
About the Role

We are seeking a seasoned Growth Marketing Strategist to join our team at Hadrian, a rapidly growing cybersecurity company. As a key member of our marketing team, you will be responsible for driving the company's growth trajectory by building a robust pipeline for our sales team.

Job Responsibilities:
  • Demand Generation: Develop targeted outbound efforts to drive qualified leads to our sales team, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
  • Inbound & Website Optimization: Boost traffic to our website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
  • Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
  • Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
  • Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
  • Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
Requirements:
  • A minimum of 10 years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
  • A proven track record in scaling demand generation in early to mid-stage startups.
  • Passionate about and deeply understand the B2B SaaS cybersecurity landscape.
  • Extensive experience in managing marketing program budgets, forecasting, and team hiring.
  • Proficient in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
About Hadrian:

Hadrian is a venture-backed cybersecurity company that enables organizations to protect their customers, employees, and other stakeholders from malicious hackers. Our platform provides real-time Exposure Management from the hacker's perspective.

Why Join Us:
  • Be part of a strong and dynamic culture that takes ownership, succeeds together, increases velocity, and pursues growth.
  • Work with a talented team of professionals who are passionate about making the internet safer.
  • Have the opportunity to make a significant impact on the company's growth and success.

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