Digital Optimisation Specialist

3 days ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Optimisation Specialist to join our team at Frasers Group. As a key member of our digital team, you will play a crucial role in driving our digital roadmap and helping us achieve our business goals.

Key Responsibilities
  • Personalisation and Recommendations: Assist the digital optimisation team in executing the personalisation roadmap, ensuring that our customers receive a tailored experience across all touchpoints.
  • Tool Optimisation: Support the optimisation of 3rd party tools to ensure business value and improve customer engagement.
  • Customer Journey Mapping: Monitor and analyse the customer journey, identifying pain points and proposing improvements to enhance the overall user experience.
  • Relationship Management: Support the day-to-day management of relationships with relevant 3rd party vendors, ensuring seamless collaboration and communication.
  • Content Strategy: Create recommendation strategies across all sites, setting up optimisation tools and monitoring success to drive business growth.
  • Personalisation Tools: Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
  • Competitor Analysis: Monitor and analyse competitor activities to identify trends and strategies that could benefit Frasers Group.
  • Data Analysis: Help develop and implement personalised content for users based on their behaviour and preferences, monitoring data trends over time to identify significant changes and potential opportunities for optimisation.
  • Customer Segmentation: Assist in mapping out the customer journey using data insights to identify key touchpoints and areas for improvement, using data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively.
Requirements
  • Proven Experience: Proven experience in digital optimisation roles, product management, or analytics roles, with a strong understanding of digital marketing principles and practices.
  • Customer Experience: Proven experience reviewing on-site customer experience, with a focus on improving user engagement and conversion rates.
  • Personalisation: Experience working with on-site personalised and recommendations, with a strong understanding of personalised algorithms and their impact on the customer journey.
  • Analytical Tools: Experience working with analytical tools such as Google Analytics and ContentSquare, with a strong understanding of data analysis and interpretation.
  • Relationship Management: Experience managing day-to-day relationships with 3rd party tools and vendors, with a strong understanding of collaboration and communication principles.
What We Offer

As a Digital Optimisation Specialist at Frasers Group, you will have the opportunity to work with a talented team of professionals, driving business growth and improving customer experience. We offer a competitive salary and benefits package, as well as a range of perks and incentives to support your career development and wellbeing.

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