Head of Media Planning and Strategy

6 days ago

London, Greater London, United Kingdom UKTV Full time
About the Role

We are seeking an experienced and innovative Head of Media Planning and Strategy to join our team at UKTV. As a key member of our media planning team, you will be responsible for shaping and implementing our on-air media strategy across scripted and unscripted content to drive audience engagement and growth.

Key Responsibilities
  • Lead Media Planning Team: Manage a high-performing team of media planners, providing clear goals and direction to ensure the team delivers exceptional results.
  • Develop On-Air Media Strategy: Collaborate with our paid media agency and marketing team to develop and execute a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned and paid media.
  • Network View: Ensure a network view of our on-air media approach, investment levels, and KPIs are set to drive business goals across the portfolio.
  • Key Lead in Marcomms Planning: Work in consultation with our Director of Media Effectiveness, Marketing, Creative, and Social teams to ensure we're reaching our audiences across our on-air inventory most effectively.
  • Continuity and Navigation: Make full use of Continuity and Navigation as a means of retaining audiences, successfully navigating viewers across brands/shows, and creating a better sense and understanding of the network identity.
  • Media Planning and Analysis: Lead the analysis and evaluation of owned-media activity, championing a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
  • Martech Stack and Measurement Tools: Leverage our martech stack and suite of measurement tools for both strategic insight, analysis, and optimizations to drive on-air effectiveness.
Requirements
  • Expert Media Planner: An expert media planner working at a strategic level gained within a broadcaster or media agency with a strong focus on linear and VOD.
  • Results-Driven: Results-driven with a proven track record of improving performance through effective campaign strategy and planning.
  • Operational Experience: Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively, in line with on-air best practice.
  • Leadership Experience: Proven experience of managing, guiding, and developing teams.
  • Problem-Solving: A problem solver capable of developing new, innovative, and creative solutions to address marketing challenges.
  • Communication Skills: Excellent communication and collaboration skills, with the ability to work with stakeholders both internally and externally across several departments and services.
About UKTV

UKTV is a leading media company that operates a portfolio of popular TV channels and digital services. We are committed to delivering high-quality content that engages and entertains our audiences.

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