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Head of Media Planning and Strategy

2 months ago

London, Greater London, United Kingdom UKTV Full time

About the Role

UKTV is seeking a highly skilled and experienced Head of Media Planning and Strategy to join its Media Planning team. As a key member of the team, you will be responsible for shaping and implementing UKTV's owned on-air media strategy across scripted or unscripted content to ensure we retain audiences and grow both our linear channel brands and VOD platform.

Key Responsibilities

  • Lead a High-Performing Team: Provide clear goals and direction to your team, inspiring and empowering them to deliver their best work in an inclusive environment.
  • Develop and Execute Media Strategy: Define and execute UKTV's on-air media strategy for scripted or unscripted content across linear & VOD, ensuring flexibility to adapt to the changing media landscape and business direction.
  • Collaborate with Paid Media Agency and Marketing Team: Work closely with the paid media agency and marketing team to ensure a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned and paid media.
  • Network View and Objectives: Ensure across the portfolio, the right objectives, on-air media approach, investment levels, and KPIs are set to drive business goals.
  • Key Lead in Marcomms Planning Process: Work in consultation with the Director of Media Effectiveness, Marketing, Creative, and Social teams to ensure we're reaching our audiences across our on-air inventory most effectively.
  • Make Full Use of Continuity and Navigation: Successfully navigate viewers across brands/shows and create a better sense and understanding of the network identity.
  • Work with Continuity Team: Define a strategic roadmap for the network that includes best practice processes, test and learn strategies, measurement, and showcasing the value of C&N to the wider business.
  • Integration of VOD: Ensure the effective integration of VOD across all on-air plans to both recruit and retain audiences.
  • Monitoring, Analysis, and Evaluation: Supervise ongoing monitoring, analysis, and evaluation to optimize the campaign, maximize performance, and improve efficiency against pre-agreed success criteria.
  • Analysis and Evaluation of Owned-Media Activity: Champion a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
  • Leverage Martech Stack and Measurement Tools: Demonstrate an understanding of the role owned media plays in the consumer journey and how it works alongside paid and earned media.
  • Support the Director of Media Effectiveness: Ensure our on-air media complements paid media activity from strategy through to planning.
  • Support Company-Wide Focus: Support areas of company-wide focus such as Diversity & Inclusion and Sustainability.

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi, and Eden - span comedy, entertainment, natural history, factual, and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, VOD, and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV, and Virgin Media.