Head of Media Planning

2 months ago

London, Greater London, United Kingdom UKTV Full time
Job Description

Job Title: Head of Media Planning

Company: UKTV

Job Type: Full-time

Location: London

About the Role:

We are seeking an experienced and strategic media planner to lead our media planning team. As Head of Media Planning, you will be responsible for shaping and implementing UKTV's owned on-air media strategy across scripted or unscripted content to ensure we retain audiences and grow both our linear channel brands and VOD platform.

Key Responsibilities:

  • Develop and execute UKTV's on-air media strategy for scripted or unscripted content across linear & VOD, ensuring flexibility to the changing media landscape and business direction.
  • Collaborate with our paid media agency & marketing team to ensure a joined-up planning process that guarantees audience-first, integrated and optimized media plans across owned & paid.
  • Have a network view and ensure across the portfolio, the right objectives, on-air media approach, investment levels and KPIs are set to drive business goals.
  • Lead the analysis and evaluation of owned-media activity, championing a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
  • Leverage our martech stack and suite of measurement tools for both strategic insight, analysis and optimizations to drive on-air effectiveness.
  • Demonstrate an understanding of the role owned media plays in the consumer journey and how it works alongside paid and earned.
  • Support the Director of Media Effectiveness in ensuring our on-air media complements paid media activity from strategy through to planning.
  • Support areas of company-wide focus such as Diversity & Inclusion and Sustainability.

Requirements:

  • An expert media planner working at a strategic level gained within a broadcaster or media agency with a strong focus on linear & VOD.
  • Results-driven with a proven track record of improving performance through effective campaign strategy & planning.
  • Experience of leading a team to deliver a data and analytical-led approach.
  • A track record of being creative, pragmatic and solutions-oriented.
  • A clear understanding of the viewer/consumer journey, with experience of the role that owned media plays alongside paid & earned.
  • A thorough understanding of BARB & Techedge data and the ability to interrogate and utilize this data to produce bespoke media planning solutions.
  • A problem solver capable of developing new, innovative, and creative solutions to address marketing challenges.
  • Ability to inspire trust & respect both internally and externally, building strong stakeholder relationships and influencing others effectively.
  • A proficient multitasker managing multiple projects concurrently requiring excellent organization.
  • An advocate for data-first thinking with a test and learn mindset.
  • An excellent communicator and collaborator, able to develop strong relationship management and communication skills and the ability to work with stakeholders both internally and externally across several departments and services.
  • Passionate about media and the role it delivers within marcomms and the wider business.
  • High degree of computer literacy and advanced knowledge of Word, Excel, and PowerPoint.

What We Offer:

UKTV is a leading media company that offers a dynamic and supportive work environment. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about media and marketing.

How to Apply:

If you are a motivated and experienced media planner looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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