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Media Planning and Strategy Expert

2 months ago

London, Greater London, United Kingdom Tug Agency Full time
About the Role

We are seeking a highly skilled Digital Media Strategy Director to join our team at Tug Agency. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital media strategies that drive business results for our clients.

Key Responsibilities
  1. Strategic Planning: Develop and implement digital media strategies that align with client business objectives and goals.
  2. Media Buying and Planning: Plan and execute media buys across various digital channels, including CTV, Audio, DOOH, Search, Social, and Programmatic.
  3. Data Analysis and Insights: Analyze data and provide actionable insights to inform media strategy and optimize campaign performance.
  4. Client Management: Work closely with clients to understand their business needs and develop tailored media strategies to meet those needs.
  5. Team Collaboration: Collaborate with cross-functional teams, including creative, account management, and analytics, to ensure seamless execution of media strategies.
  6. Thought Leadership: Stay up-to-date with industry trends and best practices, and contribute to the development of thought leadership content and presentations.
Requirements
  1. Experience: 5-7 years of experience in digital media planning and strategy.
  2. Industry Knowledge: Extensive knowledge of the media landscape, including digital marketing and strategy.
  3. Skills: Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  4. Communication: Excellent communication and presentation skills, with the ability to effectively communicate media strategies and results to clients and internal stakeholders.
  5. Collaboration: Ability to work collaboratively with cross-functional teams to achieve business objectives.
What We Offer

We offer a competitive salary and excellent benefits package, as well as opportunities for professional growth and development.