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Global Strategy Manager

2 months ago


London, Greater London, United Kingdom Publicis Media Full time
About the Role

We are seeking a highly skilled Global Strategy Manager to join our team at Publicis Media. As a key member of our team, you will be responsible for developing and deploying media strategies for our clients, with a focus on global markets.

Key Responsibilities
  • Develop and deploy media guidelines for global markets, utilizing data-led thinking and considering Paid, Owned, and Earned touchpoints.
  • Collaborate closely with Investment, Audience & Insights, Offline, and Digital teams across markets to ensure seamless execution.
  • Manage the team in using research tools to support global strategic responses.
  • Develop and maintain in-depth knowledge of client business from current and historical perspectives.
  • Ensure that all projects and deliverables are met on time and to the highest standard.
  • Be an active participant in building the Publicis Media team and culture, working across different briefs, brainstorms, and opportunities to collaborate on current and future projects.
  • Be a point of connection with the wider Publicis Media strategy team, sharing information, insights, and being a source of collaboration.
  • Help collate post-campaign analyses, integrating learnings into future campaign planning.
  • Maintain media playbooks and planning bibles, ensuring they reflect the current approach and strategic direction of the client, as well as onboarding local markets to the latest iteration.
  • Creation and management of research & insight pieces, such as audience playbooks.
  • Creation of budget scenarios for campaigns across key global markets.
  • Liaising with local teams and investment teams for scenario planning at different budget tiers.
Requirements
  • Notable experience in a media agency, either in a local market planning role or global/regional roles.
  • Collaborative mindset and approach.
  • Inquisitive, with a desire to question, learn, and pick up new skills.
  • Enthusiastic, energetic, able to work in a fast-paced environment and juggle multiple projects and tasks at once.
  • Confident presenting to both internal staff & clients.
Critical Skills
  • Exceptional strategic skills, and ability to form clear narratives with data.
  • Exceptional organisational skills, with the ability to multi-task.
  • Excellent interpersonal skills, as you will be dealing with stakeholders at all levels.
  • Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client.
  • Analytical abilities, use a broad range of analytical approaches and techniques, being able to translate data into useful learnings and clear actions.
  • Good knowledge of digital and other media.
  • Excel and PPT experience mandatory.