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Head of Media Planning and Strategy

2 months ago

London, Greater London, United Kingdom UKTV Full time
About the Role

We are seeking a highly skilled and experienced Head of Media Planning to join our team at UKTV. As a key member of our Media Planning team, you will be responsible for shaping and implementing our on-air media strategy across scripted and unscripted content to drive audience engagement and growth.

Key Responsibilities
  • Lead a High-Performing Team: Provide clear goals and direction to your team, inspiring and empowering them to deliver their best work.
  • Develop and Execute Media Strategy: Define and execute UKTV's on-air media strategy for scripted and unscripted content, ensuring flexibility to adapt to the changing media landscape and business direction.
  • Collaborate with Paid Media Agency and Marketing Team: Ensure a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned and paid media.
  • Network View and Objectives: Ensure across the portfolio, the right objectives, on-air media approach, investment levels, and KPIs are set to drive business goals.
  • Key Lead in Marcomms Planning Process: Work in consultation with the Director of Media Effectiveness, Marketing, Creative, and Social teams to ensure we're reaching our audiences across our on-air inventory most effectively.
  • Continuity and Navigation: Make full use of Continuity and Navigation as a means of retaining audiences, successfully navigating viewers across brands/shows, and creating a better sense and understanding of the network identity.
  • Media Planning and Analysis: Lead the analysis and evaluation of owned-media activity, championing a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
  • Martech Stack and Measurement Tools: Leverage our martech stack and suite of measurement tools for both strategic insight, analysis, and optimizations to drive on-air effectiveness.
  • Support to Director of Media Effectiveness: Support the Director of Media Effectiveness in ensuring our on-air media complements paid media activity from strategy through to planning.
  • Company-Wide Focus: Support areas of company-wide focus such as Diversity and Inclusion and Sustainability.
Requirements
  • Expert Media Planner: An expert media planner working at a strategic level gained within a broadcaster or media agency with a strong focus on linear and VOD.
  • Results-Driven: Results-driven with a proven track record of improving performance through effective campaign strategy and planning.
  • Operational Experience: Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively, in line with on-air best practice.
  • Leadership Experience: Proven experience of leading a team to deliver a data and analytical-led approach.
  • Communication Skills: Excellent communication and collaboration skills, with the ability to work with stakeholders both internally and externally across several departments and services.
  • Computer Literacy: High degree of computer literacy and advanced knowledge of Word, Excel, and PowerPoint.
About UKTV

UKTV is a leading media company that operates a portfolio of popular TV channels and digital services. We are committed to delivering high-quality content that engages and entertains our audiences.