Assistant Brand Manager

6 days ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled and motivated Assistant Brand Manager to join our EMEA Regional Marketing team, specifically within the Dolls team. This role will focus on managing our Disney Doll portfolio, working closely with the Senior Manager to define the EMEA strategy for Mattel and our partners Disney.

Key Responsibilities
  • Contribute to the development of regional brand strategies, collaborating closely with the Global Brand Team and Regional Marketing Team.
  • Partner with Disney EMEA to co-develop franchise sell-in moments, marketing and retail plans, and ensure effective implementation of Mattel's category strategies and plans.
  • Define line architecture, pricing, and volumes to deliver against defined objectives across the portfolio.
  • Plan and execute joint summits and JBP meetings with Disney EMEA, working in collaboration with local markets to monitor performance and gain insights on implementation results.
  • Manage key trade show implementation, such as EMEA Showroom and Nuremberg Toy Fair, and effectively track the A&P budget.
  • Provide insight and analysis reports to the wider Dolls team and Disney EMEA, working effectively within a matrix organisation and virtual team.
Requirements
  • Degree in Marketing, Sales, Business Administration, or equivalent qualification.
  • Commercial/marketing experience within brand marketing in toys, FMCG, or licensed consumer goods, with 1-2 years of working experience.
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly.
  • Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations.
  • Build and maintain strong and effective, collaborative relationships.
  • Proactive problem solver with a creative and analytical mind-set.
  • Fluent in written and spoken English, with MS office knowledge.
About Mattel

Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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