Brand Marketing Manager
2 months ago
A leading global paints and coatings company, AkzoNobel is a world-class portfolio of brands that help to color people's lives and protect what matters most.
We operate in over 150 countries and are world leaders in color expertise and product innovation with a portfolio of market-leading global brands in the Professional sector.
Job SummaryWe are seeking a highly skilled Brand Manager to join our Customer Marketing function to help build the channel and customer marketing plans for our professional brands; Dulux Trade and Armstead.
The successful candidate will be responsible for creating and executing 'path to purchase' marketing programmes, developing comprehensive shopper activation strategies, and leading the development, execution, and evaluation of shopper activation campaigns.
Key Responsibilities- Develop and implement comprehensive shopper activation strategies that align with overall business objectives and marketing plans.
- Lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing.
- Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement.
- Monitor and analyze the effectiveness of shopper activation activities, using key metrics and data to optimize future campaigns.
- Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives.
- Experience in shopper marketing, trade marketing, or a similar role within the retail or FMCG industry.
- Strong understanding of shopper behavior, retail environments, and marketing principles.
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
- Strong analytical skills and experience with performance metrics and data analysis.
- Creative thinker with the ability to innovate and adapt in a fast-paced environment.
- Proficiency in Microsoft Office Suite and relevant marketing software.
We offer great personal development opportunities and roles with breadth, depth of scope, and impact.
Our benefits package includes:
- Competitive salary
- 25 days holiday excluding bank holidays
- Income protection
- Staff discount at Dulux Decorator Centre stores
- Employee Assistance Programme
- Employee Life Assurance
- Company pension
- Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover, and more
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