Brand Marketing Manager EMEA

3 weeks ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our EMEA Regional Marketing team. As a key member of our team, you will be responsible for managing a portfolio of preschool & toddler brands, providing strategic direction across product ranging, price architecture, and go-to-market approach.

Key Responsibilities
  • Collaborate closely with the Global Brand Team and Regional Marketing Team to ensure effective brand management
  • Develop marketing programs and tactics that can be implemented in the region, working with media and communications agencies
  • Help define A&P Regional budget and contribute to product and Marketing presentations to the Local Marketing communities
  • Work in collaboration with countries to get constant insights in implementation results and share results with other countries within the region
  • Share and guide implementation of country best practice within Europe community and the Global Brand Team
  • Manage relationships across Europe and with the Global Brand teams, monitor performance, and work with Local Marketing teams to course correct where necessary
Requirements
  • Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification
  • Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (1-2 full-time years working experience)
  • Experience working within brand marketing or consumer products for a Licensor, or experience working with Licensors (preferably in the children's entertainment sector) also an advantage
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly
  • Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations
  • Proactive problem solver with a creative and analytical mind-set
  • Fluent in written and spoken English
  • MS office knowledge
About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

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