Brand Marketing Manager EMEA

4 weeks ago


Slough, Slough, United Kingdom https:jobs-redefined.cositemap Full time
Job Description

As a Brand Marketing Manager EMEA, you will be responsible for managing a portfolio of preschool & toddler brands. You will provide strategic direction across product ranging, price architecture, and go-to-market approach to ensure effective, creative, and efficient implementation of Mattel's category strategies and plans.

Key Responsibilities
  • Collaborate closely with the Global Brand Team (GBT) and with other members of the Regional Marketing Team for effective brand management
  • Develop marketing programs and tactics that can be implemented in the region, working with media and communications agencies
  • Help define A&P Regional budget
  • Contribute to product and Marketing presentations to the Local Marketing communities for their respective segments
  • Work in collaboration with countries, get constant insights in implementation results, share results with other countries within the region
  • Share and guide implementation of country best practice within Europe community and the GBT
  • Work effectively within a matrix organisation and a virtual team
  • Manage relationships across Europe and with the Global Brand teams
  • Monitor performance and work with Local Marketing teams to course correct where necessary
  • Partner with the Planning team and Global Brand team to ensure a smooth production and supply process, including administrative tasks for new product lines
Requirements
  • Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification
  • Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (1-2 full-time years working experience)
  • Experience working within brand marketing or consumer products for a Licensor, or experience working with Licensors (preferably in the children's entertainment sector) also an advantage
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly
  • Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations
  • Proactive problem solver with a creative and analytical mind-set
  • Fluent in written and spoken English
  • MS office knowledge

We are a performance-driven company that creates innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.



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