Brand Marketing Strategist

4 weeks ago

Slough, Slough, United Kingdom Mattel Full time
Job Title: Brand Manager

About Us:

Mattel is a purpose-driven company that empowers the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We Collaborate: We believe in partnership and collective capabilities as our superpower.
  • We Innovate: We aim to find new and better ways to create innovative products and experiences.
  • We Execute: We strive for excellence and are focused on pursuing best-in-class outcomes.

About the Role:

This position is accountable for supporting the adaptation and implementation of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country. The position will be part of the team of local experts in the brands/categories designated, driving expertise on the brands/categories they are in charge of.

Key Responsibilities:

  • Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior.
  • Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting).
  • Select the line by channel/customer and manage product information, validate translations and localization of creative assets.
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans.
  • Coordinate communication plans following brand communication strategies: Act as a contact for the local media agency, responsible for brand activities across traditional medias and for content placement if any, partner with the local Digital Associate Manager to execute consumer engagement digital activities.
  • Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.).
  • Support the developing and implementation of country-specific plans if needed.
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products, and local partners to drive sales, revenue, and market share.
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers.
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary.
  • Manage local A&P Budget.

Requirements:

  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
  • Proven experience and results at a Brand Manager level in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel, or the Health and Beauty industry.
  • Build strong and effective relationships with a large number of stakeholders.
  • Strong competitive spirit, results-oriented, with a clear desire to succeed.
  • Great tactical skills, ability to react quickly to changing situations.
  • Confidently able to work on own initiative and action-oriented.
  • Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities.
  • Collaborative partner to internal and external customers.
  • Ability to work on a wide variety of projects within deadlines.
  • Skilled in selling and influencing.
  • Fluent in written and spoken English with excellent communication skills.

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