Brand Manager

3 weeks ago

Slough, Slough, United Kingdom Mattel Full time

Unlock Your Potential at Mattel

We are seeking a talented Brand Manager to join our team and drive the success of our brands in the region. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that align with our brand activation plans.

Key Responsibilities:

  • Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior
  • Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting)
  • Select the line by channel/customer and manage product information, validate translations and localization of creative assets
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans
  • Coordinate communication plans following brand communication strategies:Act as a contact for the local media agencyResponsible for brand activities across traditional medias and for content placement if anyPartner with the local Digital Associate Manager to execute consumer engagement digital activities
  • Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.)
  • Support the developing and implementation of country specific plans if needed
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary
  • Manage local A&P Budget

Requirements:

  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification
  • Proven experience and results at a Brand Manager level in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry

What It's Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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