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Brand Manager

1 month ago

Slough, Slough, United Kingdom British Coatings Federation Full time
Job Title: Brand Manager - Professional Brands

Join the British Coatings Federation as a Brand Manager - Professional Brands and play a key role in building the channel and customer marketing plans for our professional brands, Dulux Trade and Armstead.

About the Role

We are seeking a highly motivated and experienced Brand Manager to lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing. The successful candidate will have a strong understanding of shopper behaviour, retail environments, and marketing principles.

Key Responsibilities
  • Develop and implement comprehensive shopper activation strategies that align with overall business objectives and marketing plans.
  • Lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing.
  • Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement.
  • Monitor and analyse the effectiveness of shopper activation activities, using key metrics and data to optimize future campaigns.
  • Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives.
What We Offer

We offer a competitive salary, 25 days holiday excluding bank holidays, income protection, employee assistance programme, employee life assurance, company pension, and flexible benefits scheme offering benefits including gym membership, retail card, dental cover, and more.

How to Apply

Apply online via the link below and we will get back to you. We are advocates of a healthy work-life balance and mental wellbeing, and we are happy to look at flexible working options for all our roles.