Brand Management Specialist

4 weeks ago

Slough, Slough, United Kingdom Mattel Full time

Unlock Your Potential at Mattel

We are seeking a talented Assistant Brand Manager to join our UK marketing team, supporting the Senior Brand Manager on our Games portfolio. As a key member of our team, you will be responsible for developing brand and category strategies at a local level, delivering local marketing plans, tactics, and assets that drive category share in a profitable way.

What We Offer:

  • Competitive base salary + annual bonus
  • Private Healthcare & Dental schemes
  • Hybrid and flexible working, early finish on Fridays
  • Pension plan co-funding (up to 10.5% company contribution)
  • 25 days of annual leave plus 8 public holidays
  • Paid sickness
  • A variety of employee perks and discounts

Your Key Responsibilities:

  • Develop and execute local Brand Franchise strategies in partnership with the Senior Brand Manager
  • Collaborate closely with the Marketing Team for effective brand management
  • Media Agency management; collaborate with external partners on delivering standout campaigns with clear results and learnings
  • Product Line selection: create recommended line and pricing architecture for each season refresh
  • Deliver compelling product and marketing presentations to sales and external retailers and partners
  • Contribute to joint meetings with top markets and global teams offering feedback for the UK market
  • Partner with the global, sales, finance and planning team for day-to-day management of the UK business
  • Manage local A&P spend management in line with brand priorities
  • Share learnings of best practice within regional and global teams. Implement learnings from other markets where appropriate

What We're Looking For:

  • Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience (preferably in the children's entertainment sector)
  • Degree in Marketing, Sales, Business Administration preferred
  • Ability to build strong and effective relationships with many stakeholders
  • Ability to work on a wide variety of projects with aggressive deadlines and can multi-task accordingly
  • Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
  • Great tactical skills, ability to react quickly to changing situations
  • Fluent in written and spoken English

What It's Like to Work Here:

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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