Brand Manager

4 weeks ago

Slough, Slough, United Kingdom Mattel Full time

Unlock Your Potential at Mattel

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About the Role

This position is accountable for supporting the adapting and implementing of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country.

The position will be part of the team of local experts in the brands/categories designated, driving expertise on the brands/categories he/she is in charge of. The position will ensure effective, creative, and efficient implementation of marketing plans by working with agencies, visual merchandising teams, Consumer Products, and Sales teams. Furthermore, the position will act as a Marketing interface with both internal and external customers.

Key Responsibilities

  • Develop deep expertise of the market place, retail dynamics, consumer, and shopper behavior.
  • Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting).
  • Select the line by channel/customer and manage product information, validate translations, and localization of creative assets.
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans.
  • Coordinate communication plans following brand communication strategies: Act as a contact for the local media agency. Responsible for brand activities across traditional medias and for content placement if any. Partner with the local Digital Associate Manager to execute consumer engagement digital activities.
  • Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles, and promotions, POP, etc.).
  • Support the developing and implementation of country-specific plans if needed.
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products, and local partners to drive sales, revenue, and market share.
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams, and key local customers.
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary.
  • Manage local A&P Budget.

Requirements

  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
  • Proven experience and results at a Brand Manager level in Marketing, Customer Marketing roles in Toys, FMCG, or licensed consumer goods, Apparel, or the Health and Beauty industry.
  • Build strong and effective relationships with a large number of stakeholders.
  • Strong competitive spirit, results-oriented, with a clear desire to succeed.
  • Great tactical skills, ability to react quickly to changing situations.
  • Confidently able to work on own initiative and action-oriented.
  • Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities.
  • Collaborative partner to internal and external customers.
  • Ability to work on a wide variety of projects within deadlines.
  • Skilled in selling and influencing.
  • Fluent in written and spoken English with excellent communication skills.

  • Brand Manager/Senior Brand Manager

    3 weeks ago

    Slough, Slough, United Kingdom Black & Decker Europe Full time

    Senior Brand Manager Outdoor EMEA-ANZAs the Senior Brand Manager Outdoor, you will be responsible for developing and executing an omni-channel strategy to accelerate the growth of the DEWALT and Cub Cadet brands and products across EMEA ANZ. This position leads the planning and execution of marketing and end-user communications supporting DEWALT and Cub...

  • Brand Manager

    3 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    About the roleThis pivotal position is situated at the heart of the Corporate Affairs and Sustainability organisation within the Communications & Corporate Brand (C&CB) division. As a key member of the Leadership team, you will drive the strategic representation of Reckitt's corporate brand on a global scale. Accountability is paramount, overseeing the...

  • Corporate Brand Manager

    3 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    Corporate Brand ManagerReckitt is a global leader in the hygiene, health, and nutrition sectors, and we're seeking a skilled Corporate Brand Manager to join our team. As a key member of our Communications & Corporate Brand division, you'll be responsible for overseeing the strategic representation of our corporate brand on a global scale.About the RoleAs a...

  • Corporate Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    About the RoleWe are seeking a highly skilled Corporate Brand Manager to join our team at Reckitt. As a key member of the Leadership team within the Communications & Corporate Brand (C&CB) division, you will be responsible for driving the strategic representation of our corporate brand on a global scale.As a Corporate Brand Manager, you will oversee the...

  • Corporate Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    About the RoleAs a key member of the Leadership team within the Communications & Corporate Brand (C&CB) division, you'll be at the heart of the Corporate Affairs and Sustainability organisation, driving the strategic representation of our corporate brand on a global scale.Accountability is at the core of this role, where you'll oversee the assets and...

  • Brand Management Specialist

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    About the Role:We are seeking a highly skilled Brand Management Specialist to join our team at Mattel. As a key member of our Marketing Team, you will be responsible for developing and executing local Brand Franchise strategies in partnership with the Senior Brand Manager.Main Responsibilities:Collaborate closely with the Marketing Team to ensure effective...

  • Brand Management Specialist

    1 month ago

    Slough, Slough, United Kingdom Mattel Full time

    Job Title: Assistant Brand ManagerAbout the Role:We are seeking an experienced Assistant Brand Manager to join our UK marketing team. The successful candidate will support the Senior Brand Manager in developing brand and category strategies at a local level, delivering local marketing plans, tactics, and assets that drive category share in a profitable...

  • Brand Manager Assistant

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Unlock Your Potential as a Brand Marketing AssistantWe are seeking a talented Brand Marketing Assistant to join our UK marketing team at Mattel. As a key member of our team, you will support the Senior Brand Manager in developing brand and category strategies at a local level. Your responsibilities will include delivering local marketing plans, tactics, and...

  • Brand Development Manager

    4 weeks ago

    Slough, Slough, United Kingdom Cast UK Limited Full time

    Job Title: Brand Development ManagerJob Summary:We are seeking a Brand Development Manager to join our team at Cast UK Limited. As a Brand Development Manager, you will be responsible for developing and managing our exclusive brand ranges, working closely with our customers and suppliers to understand their needs and preferences.Key Responsibilities:Develop...

  • Brand Management Specialist

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    About the Role:We are seeking a highly skilled Brand Management Specialist to join our team in the UK market. As a key member of our Marketing Team, you will be responsible for developing and executing local Brand Franchise strategies in partnership with the Senior Brand Manager.Key Responsibilities:Develop and execute local Brand Franchise strategies in...

  • Senior Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Empowering the Next GenerationMattel is a purpose-driven company that aims to empower the next generation to explore the wonder of childhood and reach their full potential. We are seeking a talented Senior Brand Manager to join our team and contribute to our mission.The Role:The Senior Brand Manager will be responsible for driving expertise on the...

  • Brand Management Specialist

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Job DescriptionAs a key member of the Mattel team, you will be responsible for developing and executing local Brand Franchise strategies in partnership with the Senior Brand Manager. This role requires close collaboration with the Marketing Team to ensure effective brand management.Main ResponsibilitiesDevelop and execute local Brand Franchise strategies in...

  • Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Benckiser LLC Full time

    About the RoleWe are seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores.Your ResponsibilitiesIn summary, you'll:Support the...

  • Senior Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Crafting Innovative Marketing StrategiesThe Senior Brand Manager will be responsible for developing and implementing strategic marketing plans across Infant & Pre-School and Construction & Games categories. This includes range selection portfolio and licensor management. The position will work closely with Global Brand Teams, Regional Brand Teams, Sales, and...

  • Senior Brand Manager

    3 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Job DescriptionAt Mattel, we are seeking a highly skilled Senior Brand Manager to join our team. As a key member of our marketing department, you will be responsible for driving the success of our brands and categories.Key Responsibilities:Develop and implement strategic marketing plans to drive sales and revenue growthCollaborate with cross-functional teams...

  • Brand Management Specialist

    3 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Unlock Your Potential at MattelWe are seeking a talented Assistant Brand Manager to join our UK marketing team, supporting the Senior Brand Manager on our Games portfolio. As a key member of our team, you will be responsible for developing brand and category strategies at a local level, delivering local marketing plans, tactics, and assets that drive...

  • Elevate Brand Impact as a Senior Brand Manager

    2 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    About the RoleWe're seeking a seasoned Senior Brand Manager to drive strategic marketing growth plans across Infant & Pre-School, Construction & Games categories. As a key member of our team, you'll be responsible for crafting and implementing marketing plans, collaborating with stakeholders, and adapting key strategies defined by Regional/Global Brand...

  • Senior Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Creativity is our superpower. At Mattel, we're driven by a passion for innovation and a commitment to empowering the next generation to explore the wonder of childhood and reach their full potential. As a Senior Brand Manager, you'll play a critical role in shaping the future of our brands and driving business growth.The Opportunity:This position is...

  • Senior Brand Manager

    4 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    Unlock Your Potential at MattelWe are seeking a talented Senior Brand Manager to join our team at Mattel. As a key member of our marketing team, you will be responsible for driving brand growth and development across our key toy categories.Key Responsibilities:Develop and implement strategic marketing plans to drive brand awareness and salesCollaborate with...

  • Brand Management Specialist

    3 weeks ago

    Slough, Slough, United Kingdom Mattel Full time

    About the Role:We are seeking a highly skilled Brand Management Specialist to join our team at Mattel. As a key member of our Marketing Team, you will be responsible for developing and executing local Brand Franchise strategies in partnership with the Senior Brand Manager.Main Responsibilities:Collaborate closely with the Marketing Team to ensure effective...