Brand Management Specialist
2 weeks ago
About the Role:
We are seeking an experienced Assistant Brand Manager to join our UK marketing team. The successful candidate will support the Senior Brand Manager in developing brand and category strategies at a local level, delivering local marketing plans, tactics, and assets that drive category share in a profitable way.
Key Responsibilities:
- Develop and execute local brand franchise strategies in partnership with the Senior Brand Manager.
- Collaborate closely with the marketing team to ensure effective brand management.
- Manage media agency relationships and collaborate with external partners to deliver standout campaigns with clear results and learnings.
- Contribute to joint meetings with top markets and global teams, offering feedback for the UK market.
- Partner with the global, sales, finance, and planning team for day-to-day management of the UK business.
- Manage local A&P spend management in line with brand priorities.
Requirements:
- Marketing/commercial experience at a similar level within brand marketing in toys, FMCG, or licensed consumer goods or franchise management experience (preferably in the children's entertainment sector).
- Degree in marketing, sales, business administration preferred.
- Ability to build strong and effective relationships with stakeholders.
- Strategic thinking ability and creativity in proposing new business opportunities.
- Fluent in written and spoken English.
About Mattel:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
- We collaborate: being part of Mattel means being part of one team with shared values and common goals.
- We innovate: at Mattel, we always aim to find new and better ways to create innovative products and experiences.
- We execute: we are a performance-driven company, striving for excellence and focused on pursuing best-in-class outcomes.
What We Offer:
- Competitive base salary + annual bonus.
- Private healthcare & dental schemes.
- Hybrid and flexible working, early finish on Fridays.
- Pension plan co-funding (up to 10.5% company contribution).
- 25 days of annual leave plus 8 public holidays.
- Paid sickness.
- A variety of employee perks and discounts.
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