Assistant Brand Manager

2 months ago

Slough, Slough, United Kingdom Mattel Full time

About the Role

We are seeking a highly skilled and experienced Assistant Brand Manager to join our EMEA Regional Marketing team at Mattel. As a key member of our team, you will be responsible for developing and managing a portfolio of preschool & toddler brands, providing strategic direction across product ranging, price architecture, and go-to-market approach.

Key Responsibilities:

  • Develop and manage a portfolio of preschool & toddler brands, providing strategic direction across product ranging, price architecture, and go-to-market approach.
  • Partner with the brand owner (where applicable) to maximize opportunities across content and retail landscapes.
  • Collaborate closely with the Global Brand Team (GBT) and Regional Marketing Team for effective brand management.
  • Develop marketing programs and tactics that can be implemented in the region, working with media and communications agencies.
  • Work with licensors to co-develop franchise sell-in moments for licensed properties, and deliver licensors forecasts on time.
  • Help define A&P Regional budget and define the line architecture, pricing, and volumes for segment responsibility to deliver against defined objectives.
  • Contribute to product and Marketing presentations to the Local Marketing communities for their respective segments.
  • Work in collaboration with countries, get constant insights in implementation results, share results with other countries within the region.
  • Partner with the GBT and Planning team to ensure smooth production and supply process including administrative tasks for setting up new product lines.
  • Share and guide implementation of country best practice within Europe community and the GBT.
  • Work effectively within a matrix organisation and a virtual team.
  • Manage relationships across Europe and with the Global Brand teams.
  • Monitor performance and work with Local Marketing teams to course correct where necessary.
  • Partner with the Planning team and Global Brand team to ensure a smooth production and supply process, including administrative tasks for new product lines.

Requirements:

  • Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification.
  • Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (1-2 full-time years working experience).
  • Experience working within brand marketing or consumer products for a Licensor, or experience working with Licensors (preferably in the children's entertainment sector) also an advantage.
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly.
  • Can work effectively in a fast-paced environment.
  • Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations.
  • Build and maintain strong and effective, collaborative relationships.
  • Proactive problem solver with a creative and analytical mind-set.
  • Positive attitude, will-do-can-do.
  • Competitive spirit.
  • Results orientated, winning mentality, and a strong will to succeed.
  • Fluent in written and spoken English.
  • MS office knowledge.

About Mattel

We're a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviours:

  • We collaborate: Being part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organisation, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We're a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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