Brand Manager

1 month ago

Slough, Slough, United Kingdom AkzoNobel Full time

About AkzoNobel

Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together.

For more information please visit

2024 Akzo Nobel N.V. All rights reserved.

Brand Manager

Competitive salary plus benefits

Slough SL2 5DS

Introduction

All around the planet we're using the power of colour and technology to make the places in which we live, work, learn and play more fun, uplifting, sustainable and beautiful. We operate in over 150 countries and are world leaders in colour expertise and product innovation with a portfolio of market leading global brands in the Professional sector. We are now recruiting a Brand Manager within the Customer Marketing function to help build the channel and customer marketing plans for the professional brands; Dulux Trade and Armstead, as well as create and execute 'path to purchase' marketing programmes. We have been awarded Top Employer status in the UK & Europe for 11 years running.

We encourage you to apply if you have relevant experience and expertise for this role, even if you don't meet all the criteria listed in the job description

Brand Manager – The Role


• Strategy Development: Create and implement comprehensive shopper activation strategies that align with overall business objectives and marketing plans.

• Campaign Management: Lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing.

• Cross-functional Collaboration: Work closely with sales, product development, merchandising, and external partners to ensure cohesive and effective shopper activation initiatives.

• Market Research: Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement.

• Budget Management: Manage budgets for shopper activation programs, ensuring cost-effective use of resources while achieving desired outcomes.

• Performance Tracking: Monitor and analyse the effectiveness of shopper activation activities, using key metrics and data to optimize future campaigns.

• Vendor Management: Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives.

• Reporting: Prepare and present regular reports on shopper activation performance, providing insights and recommendations to senior management.

Brand Manager – About You

• Experience in shopper marketing, trade marketing, or a similar role within the retail or FMCG industry.

• Strong understanding of shopper behaviour, retail environments, and marketing principles.

• Proven ability to develop and execute successful shopper activation campaigns.

• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.

• Strong analytical skills and experience with performance metrics and data analysis.

• Excellent presentation, communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.

• Creative thinker with the ability to innovate and adapt in a fast-paced environment.

• Proficiency in Microsoft Office Suite and relevant marketing software.

Brand Manager – What Is In It For You

We offer great personal development opportunities and roles with breadth, depth of scope and impact. We also offer comprehensive packages including:

• Competitive Salary (depending on experience)

• 25 days holiday excluding bank holidays

• Income protection

• Staff discount at Dulux Decorator Centre stores

• Employee Assistance Programme

• Employee Life Assurance

• Company pension

• Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover and more

Brand Manager – How to Apply

Apply online via the link below and we will get back to you.

We have been inventing the future for more than two centuries and need people like you to be part of the team.

We are advocates of a healthy work life balance and mental wellbeing. We are happy to look at flexible working options for all our roles.

#LI-SH1


At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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