Regional Brand Manager

1 week ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our regional marketing team in the EMEA region. As a key member of our global brand team, you will be responsible for developing and executing marketing strategies that drive category share and improve our competitive position.

Key Responsibilities:
  • Manage the Infant-Preschool (IPS) category for the EMEA region, working closely with global brand teams to develop strategic direction, product, and marketing strategies.
  • Set brand and category objectives for EMEA and support local teams in implementing them, monitoring and reviewing brand performance, and gathering insights from local marketing teams and regional market research and insights team.
  • Lead the development of product marketing plans, tactics, and assets to be executed in the region, and manage A&P budget.
  • Responsible for the brand/category P&L, input into the financial plan, and lead line selection and pricing.
  • Support as necessary in supply chain planning.
  • Interact with local brand marketing teams to monitor brand performance in different countries and support local strategy development.
  • Coordinate and improve information/communication between global brand teams, regional, and local marketing.
  • Manage regional agencies for media planning and key projects.
  • Manage relationships with key licensors, lead licensor business reviews, and deliver licensor forecast.
Key Challenges:
  • Work effectively within a matrix organization and a virtual regional marketing team.
  • Ability to build collaborative teams and communicate with impact.
  • Manage relationships across Europe and with global brand teams, as well as with external partners.
  • Monitor performance and work with marketing and media teams to course correct where necessary.
  • Partner with the planning team and global brand team to ensure a smooth production and supply process to reach efficiencies of scale.
  • Quick understanding of broad industry categories and trends to provide insights to GBT.
Requirements:
  • High competitive spirit; self-motivated and self-sufficient.
  • Result-oriented, winning mentality, competitive, strong will to succeed.
  • Strategic thinking and tactical skills – the ability to design action plans that can be easily applied.
  • A flexible and diverse approach to work.
  • Proactive problem solver with a creative and analytical mindset.
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly.
  • Can work effectively in a fast-paced and pressurized environment.
  • Solid financial acumen; using financial information to make strong decisions.
  • Strong leadership capability; can lead effectively and also empower others.
  • Possess a tenacious attitude with a bias for action/continuously seeking business opportunities.
  • Can build and maintain strong and collaborative relationships.
  • The ability to influence effectively at different levels within the organization.
  • Ability to work in a wide variety of projects with aggressive deadlines.
  • High level of cultural awareness.
  • Fluent in written and spoken English.
Education and Experience:
  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
  • Significant commercial/marketing experience (5+ years) at a similar level within the toy, FMCG, or licensed consumer goods industry, as well as previous experience managing a team.

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