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Assistant Brand Manager

2 months ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled and experienced Brand Marketing Specialist to join our team at Mattel. As an Assistant Brand Manager - Portfolio Development, you will be responsible for managing a portfolio of preschool & toddler brands, providing strategic direction across product ranging, price architecture, and go-to-market approach.

Key Responsibilities
  • Contribute to the development of regional brand strategies, collaborating closely with the Global Brand Team and Regional Marketing Team.
  • Develop marketing programs and tactics that can be implemented in the region, working with media and communications agencies.
  • Partner with licensors to co-develop franchise sell-in moments for licensed properties, and deliver licensors forecasts on time.
  • Help define A&P Regional budget and define the line architecture, pricing, and volumes for segment responsibility to deliver against defined objectives.
  • Contribute to product and Marketing presentations to the Local Marketing communities for their respective segments.
  • Work in collaboration with countries, get constant insights in implementation results, share results with other countries within the region.
  • Partner with the Global Brand Team and Planning team to ensure smooth production and supply process, including administrative tasks for setting up new product lines.
  • Share and guide implementation of country best practice within Europe community and the Global Brand Team.
  • Work effectively within a matrix organisation and a virtual team.
  • Manage relationships across Europe and with the Global Brand teams.
  • Monitor performance and work with Local Marketing teams to course correct where necessary.
Requirements
  • Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification.
  • Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (1-2 full-time years working experience).
  • Experience working within brand marketing or consumer products for a Licensor, or experience working with Licensors (preferably in the children's entertainment sector) also an advantage.
  • Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly.
  • Can work effectively in a fast-paced environment.
  • Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations.
  • Build and maintain strong and effective, collaborative relationships.
  • Proactive problem solver with a creative and analytical mind-set.
  • Positive attitude, will-do-can-do.
  • Competitive spirit.
  • Results orientated, winning mentality, and a strong will to succeed.
  • Fluent in written and spoken English.
  • MS office knowledge.