Brand Manager

2 days ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly motivated and experienced Brand Manager to join our team at Mattel. As a key member of our Marketing department, you will be responsible for developing and executing local Brand Franchise strategies in partnership with our Senior Brand Manager.

Main Responsibilities:

  • Develop and execute local Brand Franchise strategies in partnership with the Senior Brand Manager.
  • Collaborate closely with the Marketing Team for effective brand management.
  • Manage media agencies and collaborate with external partners on delivering standout campaigns with clear results and learnings.
  • Develop product line selection and pricing architecture for each season refresh.
  • Deliver compelling product and marketing presentations to sales and external retailers and partners.
  • Contribute to joint meetings with top markets and global teams offering feedback for the UK market.
  • Partner with the global, sales, finance and planning team for day-to-day management of the UK business.
  • Manage local A&P spend management in line with brand priorities.
  • Share learnings of best practice within regional and global teams.
Requirements

To be successful in this role, you will need:

  • Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience (preferably in the children's entertainment sector).
  • Degree in Marketing, Sales, Business Administration preferred.
  • Ability to build strong and effective relationships with many stakeholders.
  • Ability to work on a wide variety of projects with aggressive deadlines and multi-task accordingly.
  • Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities.
  • Great tactical skills, ability to react quickly to changing situations.
  • Fluent in written and spoken English.
About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to WorkTM and as one of Fast Company's Best Workplaces for Innovators in 2022.

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