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Creative Manager for Regional Licensing
2 months ago
The Regional Creative Manager is responsible for overseeing the Hardlines Category Creative for Licensing and product innovation at Mattel, providing essential support to the Regional Creative Manager.
This role involves collaboration with Regional Business Teams to adapt, customize, and translate global Consumer Products (CP) creative strategies and assets tailored to specific regions and markets. The position works closely with the Global Creative team to identify trends and regional needs, ensuring the provision of necessary creative assets for local programs. Additionally, the role engages with the Regional Business team to propose new business initiatives and drive product development and programs. Key responsibilities include product development, creating visual mock-ups, inspiring collections, and facilitating hardlines creative approvals.
Key Responsibilities:
- Deliver creative strategic guidance and support to priority regional licensees and programs.
- Develop regional category toolkits and inspiration aligned with brand vision and market demands.
- Stay informed on current and emerging consumer and licensing trends, interpreting them in creative work.
- Review and provide feedback on marketing materials for priority regional licensees and programs, including social media content, e-commerce assets, and photoshoots.
- Ensure global asset development aligns with regional requirements through constructive feedback.
- Oversee Creative Product development across designated categories.
- Collaborate with cross-functional creative teams to maintain creative consistency.
- Manage project logistics, tracking, and communication within the organization.
Qualifications:
- Bachelor's degree in Design or relevant experience, or
- 5-7+ years of relevant experience in Licensing, Product, or Toy design.
- Experience working within a Global Team/Business.
- Familiarity with Brand Approvals processes, including tools like Brand Comply.
- Background in creative design or product development; experience in Hardlines is advantageous.
- Proficient in PowerPoint, Excel, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of online Data Asset Management (DAM) systems.
- Ability to manage multiple projects and brands simultaneously.
- Strong written and verbal communication skills, along with effective presentation abilities.
- Capacity to work independently and collaboratively within a team environment.
- Understanding of the Consumer Products industry, including Branding, Design, and Advertising.
Company Culture:
At Mattel, we are driven by a purpose to empower the next generation to explore the wonder of childhood and realize their full potential. Our core values include:
- Collaboration: We believe in the power of teamwork, where every individual contributes to shared goals, leading to superior outcomes.
- Innovation: We strive to discover new and improved methods for creating innovative products and experiences, welcoming fresh ideas that challenge the status quo.
- Execution: Our focus is on performance excellence, accountability, and ownership, empowering our team members to achieve outstanding results.
About Mattel:
Mattel is a leading global toy company with a rich portfolio of children's and family entertainment franchises. We create innovative products and experiences that inspire, entertain, and nurture children through play. Our iconic brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, among others. We are committed to being a trusted partner in fostering childhood exploration and potential.
