Market Growth Associate

3 weeks ago


Mansfield, Nottinghamshire, United Kingdom Sierra Nevada Brewing Co. Full time
About Us

Founded by Ken Grossman in 1980, Sierra Nevada Brewing Co. has been a pioneer in the craft brewing industry, transforming the landscape of American beer. Our commitment to quality and sustainability has made us a leader in innovation, and we believe that our success is rooted in our diverse and inclusive culture.

Role Overview

The Market Development Representative plays a crucial role in expanding our sales and market presence within designated territories. This position emphasizes the implementation of Sierra Nevada brands across key on-premise and off-premise accounts through effective product distribution, promotional activities, and display execution.

Key Responsibilities
  • Engage with existing accounts to enhance distribution, execute promotional initiatives, and boost market share.
  • Identify and pursue new business opportunities to increase volume and brand presence in the assigned territory.
  • Ensure optimal merchandising of products and point-of-sale materials in alignment with brand standards.
  • Conduct staff training sessions, beer tastings, and promotional events as required.
  • Manage on- and off-premise displays, ensuring product placement, quality checks, and point-of-sale support.
  • Deliver exceptional service to assigned accounts, aiming to become their preferred supplier.
  • Operate within brewery and budgetary guidelines effectively.
  • Compile and present reports on market conditions and assigned territory to management and wholesalers.
  • Coordinate events and promotions to enhance brand visibility and drive sales.
  • Execute monthly initiatives for National Accounts.
Qualifications
  • Associate's Degree or equivalent experience required; Bachelor's Degree preferred.
  • Minimum of 2 years of business-to-business sales experience preferred.
  • Prior sales experience in the alcoholic beverage sector is advantageous.
  • Proven track record of achieving business goals related to volume, distribution, and profitability.
  • Strong organizational and time management skills.
  • Comprehensive knowledge of Sierra Nevada Brewing Co.'s history, culture, and product offerings.
  • Ability to interact with various management levels in retail and wholesale environments.
  • Excellent communication, analytical, and presentation skills.
  • Self-motivated with the capability to work independently and collaboratively.
  • Valid Driver's License with a clean driving record required.
  • Primary residence within the designated metropolitan area is preferred.


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