Lead Account Executive, Technology Solutions

4 weeks ago

London, Greater London, United Kingdom Burson EMEA Full time

Senior Account Executive, Technology Solutions

ABOUT BURSON EMEA
Burson EMEA stands at the forefront of global communications, dedicated to enhancing client value through reputation management. Our specialized teams leverage cutting-edge technologies and innovative creativity to empower brands and businesses, helping them transform their reputation into a strategic advantage. Operating under the umbrella of WPP, we are committed to leading in the realm of creative transformation.

OUR TEAM

This position provides a unique opportunity to learn from industry leaders and gain invaluable experience with prominent international brands. Our diverse team of over 25 professionals excels in delivering comprehensive communication strategies, encompassing corporate, B2B, and consumer outreach, as well as digital and social media engagement, influencer relations, content marketing, and public affairs. We possess a deep understanding of technology ecosystems and the dynamics of consumer and business audiences.

A genuine enthusiasm for technology is essential, as you will collaborate with some of the world’s most influential technology brands. We believe in the transformative power of technology to enhance human experiences and performance, especially as we navigate an era defined by artificial intelligence advancements. It is vital to continue crafting narratives that resonate on a human level.

ROLE & RESPONSIBILITIES

The team is seeking a Senior Account Executive to engage with leading global technology brands. Responsibilities include managing media relations, coordinating networks, and overseeing account management to effectively reach B2B audiences. Key duties encompass:

  • Facilitating daily media interactions, fostering strong media relationships, and addressing both proactive and reactive media inquiries.
  • Creating press materials, including press releases, blogs, Q&As, and briefing documents, with meticulous attention to detail.
  • Managing relationships with junior clients, establishing a solid rapport with primary contacts.
  • Overseeing the development of coverage and activity reports for clients.
  • Coordinating press briefings, conferences, and related events for clients.
  • Participating in internal brainstorming sessions and contributing innovative ideas.
  • Monitoring industry news to stay informed about trends, competitive landscapes, and their implications for clients.

DESIRED ATTRIBUTES

  • A proactive and positive mindset focused on identifying opportunities to add value for clients and teams.
  • Ability to take initiative and ownership of tasks, supporting the broader team in advancing projects.
  • A technology enthusiast with a solid understanding of the tech market and its societal and business implications.
  • A skilled storyteller and media strategist who excels at crafting engaging pitches for various media outlets.
  • Strong organizational skills and the ability to effectively manage relationships with international offices.
  • Attention to detail and effective time management capabilities.

OUR LONDON OFFICE
Burson EMEA boasts a vibrant workforce of over 450 individuals in the UK, with modern offices designed to foster collaboration and creativity. Our workspace includes a stunning roof terrace offering panoramic views, ideal for client meetings and social interactions.

DIVERSITY, EQUITY & INCLUSION
At Burson EMEA, we prioritize diversity, equity, and inclusion as essential components of our strategic vision. We believe that a diverse workforce inspires innovative ideas, encourages meaningful dialogue, and cultivates experiences that drive creativity and progress.

KEY BENEFITS

  • Generous holiday allowance with additional days for long-term service.
  • Flexible public holiday options for personal significance.
  • Comprehensive health and wellness benefits.
  • Access to professional development resources.
  • Enhanced parental leave policies.

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