Strategist - Content & Social

3 months ago

London, United Kingdom Havas Group Full time

Hybrid

Agency:
Red Havas

Job Description Summary:
Job Description:
Here at #Red Havas our goal is not to be the best at creating content, social and creative that works - it is to be the best at it across all the channels at our client’s disposal: media, web, content, events, social. This an exciting opportunity for a passionate strategist meets client partner to work alongside a collective of content creatives, editorial experts, creative thinkers, account leads, and producers.

Our offering spans an award winning multinational footprint across UK London, Manchester, Australia (Sydney, Melbourne, Brisbane), Asia, Middle East, & North America (New York, Pittsburgh, Phoenix).

As strategist, you will be tasked with driving content and social strategy both for our clients’ content needs in collaboration with the wider agency team. Reporting into our Business Director and dotted line to General Manger social + content, this position sees you play an integral part in building, managing and maintaining strong relationships with our direct client contacts on a daily basis as we bring the brands they represent to life in content through, but not exclusively to social. You will also have an interest and acumen for content and social planning to formulate solutions that set our content up for success.

In this role you will work as part of a dynamic, forward thinking team as you take a strategic approach to all work we create - from a small content project to a larger scale communications or content strategy.

You will be a go-to content and social strategy specialist in the agency and stay on top of this exciting, ever changing space in which you will learn, and impart, something new everyday. Working hand in hand with creative and editorial is imperative to ensure effective and streamlined strategic and creative work and to ensure strategy is effectively executed and optimised according to results.

Your role will also see you lend your expertise, insights and advice to the wider Red Havas network, working with the social team across other markets to ensure quality and consistency as relevant. You’ll also be measurement and data focused to review performance against strategic goals, and work to optimise strategies accordingly.

You will be well versed in best practice social content creation and have the ability to ideate, and craft your own ideas with mínimal direction.

You’ll work closely with our Business Director as a key leader in pitch work, driving research and strategic insight. You’ll work closely with our creative team to ensure effective and compelling creative strategy as required.

If you have a passion for devising plans and strategies for content that people value and delivers value for clients, then we are the agency for you. If you don’t want to be boxed into one medium, and typecast by comms discipline, and are excited about a role that stretches you into a vast array of directions, then we’re are definitely for you.

The Opportunity:
Excel and evolve as part of a progressive and powerful agency spearheading content and social media best practice globally - surrounded by a network of experts in the Earned, Social and Experience space to support you in your career.

Roles and Responsibilities

Key Objectives
- Be the go-to content strategist / planner in the team to develop content ideas and plans that spans turning insights (company, competition, culture. consumer) into content engagement plans and concepts that attracts and retains audiences, and ultimately, drives success for our clients
- Distil data and research into insights and translate into clear, concise and actionable strategic documents - and optimisation of strategies according to results
- Work closely with creative team to ensure streamlined collaboration and effective strategy through creative work
- Take a pro-active partnership approach to working with clients, also taking responsibility for client liaison and working with the account teams to deliver and optimise strategy
- Foster a strategic thinking mindset throughout the agency
- Devise strategies for our clients - thinking strategically about content programs and measures of success, or leading larger scale brand content strategies
- Take the lead on social expertise and social strategy for the agency - ensuring all our clients who work in the social space have a strong social strategy
- Keeping abreast of data and research to devise insights for all strategic frameworks
- Lead pitches alongside Business Director, from a strategy perspective
- Management of content strategy liaison & approval process both internally and with client
- Strong collaboration and constant communication/integration with account teams and external stakeholders
- Liaison with internal teams surrounding delivery on client deadlines and expectations
- Working closely with creative team to ensure seamless integration between strategy and creative
- Oversee execution of strategy - take

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