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Pr Coordinator

4 months ago

Lancashire, United Kingdom Black Cherry Recruitment Full time

Lancashire
- REF: BCHS211
- £24 - 27K

An exciting opportunity has arisen for a **PR Coordinator **to join this well-known, award winning, family run, luxury national retailer.

Based in their Lancashire offices, you will sit within the PR & Events team and will be focused on driving awareness, reputation and engagement for the brand through effective consumer and business PR (traditional and digital channels) and working with a growing network of influencers.

You will report into the PR & Events Manager and work closely with the wider marketing team, product, retail and ecommerce teams to deliver inspiring and seamless multichannel campaigns.

Main Responsibilities

PR
- As the day-to-day press officer, you’ll be working with their PR agency to deliver product stream of their PR calendar, which means identifying and evaluating opportunities (lifestyle trends, using insight from broader social/SEO and buying teams)
- Supporting the planning and implementation of hero PR initiatives and campaigns. You’ll be the link between other teams to ensure all stakeholders are maximising the PR opportunity
- Write and distribute a variety of PR comms including press releases, brand communications, quotes, comments, statements and award entries
- Work with the Events Coordinator to arrange and host press events
- Development of their LinkedIn profile(s) to help showcase the business
- Regular reporting and sharing PR success - evaluating press coverage towards objectives on a weekly and quarterly basis

Influencers
- Delivering the overall Influencer strategy and plan
- Working with our influencer agency and directly with influencers themselves to ensure activity is delivered as per the plan
- You’ll play a lead role in curating their preferred bank of influencers over time - working with their influencer partners, as well as the wider marketing and social teams you’ll be responsible for identifying new talent, building and managing this list
- Regular reporting on the success of hero influencer campaigns and the ongoing performance of individual influencers
- Essential skills/experience:

- Previous PR experience, ideally agency side with national consumer media relations experience
- First class communication skills both written and verbal (with previous experience in copy writing i.e. press releases, statements, LinkedIn posts, award entries, case studies etc)
- A passion for PR and influencer marketing in equal measure - and a desire to always learn more
- Results driven
- Ability to be adaptable, reactive, responsive.
- Comfortable working at pace
- Proactive, self-starting approach
- Creative problem solving
- Highly organised and adept at prioritisation

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