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Fashion Social

2 months ago

Blackburn Lancashire, United Kingdom Black Cherry Recruitment Ltd Full time

My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive. This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications. Responsibilities:

  • Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
  • Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
  • Produce creative social assets from idea through to visual execution
  • Influencer research and liaison on gifted and paid posts
  • Develop relationships with brand ambassadors, negotiate fees and manage budgets
  • Attendance/coordination of influencer events
  • Manage the full life cycle of paid social campaigns
  • Market trend and audience research, creating social ads and formatting, campaign planning etc
  • Reporting and post campaign analysis market/trend research
  • Write content for the group’s websites and blogs, plus press releases where necessary
  • Managing and analyse paid search/PPC
  • Implement website updates where necessary
  • Liaising with the UK sales team regularly
  • Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
  • Have an involvement in producing creative visual assets from idea through to visual execution including POS
  • Liaise with 3rd party agencies on a regular basis
  • Where relevant support growing overseas distribution through tailored territory support
  • Research and production of photoshoots to support seasonal launches including model and still life shoots
  • Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment
  • Ad hoc digital projects supporting the marketing & digital manager