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Digital PR Specialist

4 months ago

Wimbledon, United Kingdom Iglu.com Full time

We have a fantastic opportunity to join our Marketing Department as a Digital PR Specialist. As our Digital PR Specialist you will drive our Digital Content Marketing PR strategy by planning and producing new and creative content that generates quality backlinksfor organic SEO.

Iglu is the UK’s largest specialist ski and cruise travel agency, we pride ourselves on our first-hand knowledge of the unique packages and holiday experiences we offer.

**Why work for Iglu?**
- Hybrid and Remote working options
- Discounted travel offers for family and friends
- Gym discounts at all major chains across the UK
- Mental Health and Wellbeing Support
- Electric Vehicle Scheme
- 24/7 Online GP Service
- Life Assurance for all
- Help shape the culture of Iglu by getting involved in our Charity or Social Committee
- Bi-annual Company Get Togethers

**Key Responsibilities**:

- Developing creative campaigns to help grow online presence and produce quality backlinks
- Supporting with data gathering, research and analysis for Digital PR
- Writing press releases and content that delivers links
- Building an outreach list and building relationships with journalists and key media outlets across a variety of niches
- Organising brainstorming sessions
- Presenting PR ideas to key stakeholders
- Planning budgets and resources for campaign activity
- Data collection, processing and audience research
- Sourcing and briefing third parties including designers and developers
- Collaboration with internal teams to improve results
- Maintain active social media profiles (Twitter and Fb)

**Skills and Experience**:

- Minimum of 2 years in digital PR (either in-house or agency side)
- Excellent written and spoken English
- Experience working with outreach tools (BuzzStream, Prowly or similar)
- Experience working with social media (Fb, Twitter)
- Strong communication skills
- Computer and IT skills
- Understanding of SEO and ranking factors

**Behavioral Role Fit**:

- Creative thinker who can regularly generate new ideas and inspire creativity in others
- Confident and reliable - skilled in managing your own workload and delivering to an exceptional standard
- Resilient and motivated to achieve results
- Organised and action orientated
- Concise and incisive communicator

**Role Key Performance Indicators**:

- Generation of quality backlinks
- Domain Authority / Domain Rank