Campaign Executive

6 months ago

Wimbledon, United Kingdom CIPD Full time

Advert:
**Marketing Executive - Acquisition**

**Circa £35,000 + benefits**

**Permanent**

**35 hours per week (with flexible and working)**

**Wimbledon**

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, £125 personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

**The role**

As a Marketing Executive at the CIPD, you will be a key player in supporting some of our innovative marketing campaigns. Working closely with the Campaign Manager, you'll delve into the nuts and bolts of campaign planning, execution, and evaluation, ensuring our messages resonate well with our target customers across various channels. Your knack for clear communication and collaboration will foster meaningful interactions with stakeholders and channel owners, propelling the CIPD’s message farther and wider.

Acquisition is the commercial powerhouse of the campaigns team, utilising and augmenting the brand awareness generated earlier in the marketing funnel to convert our target audiences into paying customers - whether that’s a learning course, membership or an organisational solution. Lead gen and an exceptional customer journey is key to the success of this role, so that once on board, they continue to be delighted in their journey with the CIPD, under the care of our retention marketing campaign team.

**What you’ll be doing**
- Campaign Planning Assistance: Contribute to the detailed planning of campaigns, ensuring alignment with the CIPD’s brand objectives and customer engagement goals by joining forces with the Campaign Manager and other stakeholders to brainstorm and shape campaign strategies that hit the mark with our customer base.
- Campaign Execution: Support in coordinating campaigns across various owned and supported channels, maintaining a keen eye for messaging consistency and impact.
- Coordinate with channel owners and other marcomms colleagues in markets for a smooth campaign roll-out, ensuring timelines and quality standards.
- Channel and Market Coordination: Liaising with channel owners of Press and PR, Digital platforms, Social media, Events and Sponsorship ensuring coherent campaign execution.
- Work closely with supported channels like Branches, Customer facing teams, Channel partners, and Customer communities to ensure synchronised campaign messaging and execution.
- Performance Analysis and Optimisation: Evaluating channel and campaign performance through reports and dashboards derived from the Analytics and Performance activity.
- Implement required optimisations to ramp up campaign effectiveness and ROI.
- Stakeholder and Influencer Engagement: Help in building and nurturing relationships with key stakeholders, influencers, and channel partners to broaden campaign reach and impact.
- Aid in ensuring clear communication and coordination with stakeholders across various departments and external partners.
- Strategic input and development Develop an understanding of the wider strategy driving the campaigns team and the specific focus of your campaign area and look to actively support and improve this strategy using a customer-first approach.

**What you’ll need to be successful**
- Relevant experience in Marketing and Communications.
- Experience in campaign coordination, multi-channel marketing, and stakeholder engagement.
- Solid analytical skills and the ability to evaluate campaign performance and suggest optimisations.
- Good communication, presentation, and relationship-building skills.
- Familiarity with marketing automation tools and performance analytics platforms
- Demonstrate an organised and efficient approach to work, able to prioritise effectively and juggle multiple competing demands.

**If this role describes you and your career aspirations, then click APPLY.**

**CIPD: valuing everyone as an individual **The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing bo

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