Brand Communications Executive

3 weeks ago

Wimbledon, United Kingdom CIPD Full time

Advert:
**Brand Executive**

**Circa £32,000 + benefits**

**6 months fixed term contract**

**35 hours per week (happy to talk flexible working)**

**Wimbledon (hybrid working)**

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With almost 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, £125 personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

**The role**

You'll join our Brand and Communications team and as a brand ambassador, you’ll have an opportunity to maximise the reach and potential of the CIPD brand. You’ll work closely with the Brand Communications Manager, having the opportunity to get involved in planning and delivering the upcoming CIPD Annual Conference and Exhibition.

You’ll be required to travel to CIPD events, for example The CIPD Annual Conference and Exhibition in Manchester and other events we sponsor or exhibit at.

**What you’ll be doing**
- Working with the Brand Communications Manager on various strategic brand and communications projects and campaigns.
- Planning, managing and delivering event operations/ logistics and strategic positioning for the CIPD brand at key commercial events e.g. ACE, FoW and other ad-hoc events.
- Managing relationships with key suppliers (stand contractors, app developer, ops teams)
- Managing internal stakeholders on agreeing brand positioning, priorities, stand presentations, app amends and literature.
- Managing all stand requirements (build, graphics, internet, electrics, merchandise, lead gen)
- Reporting on the success and insight of the CIPD’s stand presence, leads and ROI.
- Managing and coordinating the process for the CIPD staff speaking at external events.
- Managing all requests for CIPD sponsorship at external events, providing recommendations.
- Supporting the wider brand and communications team with the delivery of campaigns where required.

**What you’ll need to be successful**
- Experience of delivering multi-channel, audience-led communications campaigns.
- Ability to measure and evaluate communications campaigns outputs and impact.
- Experience in identifying target audiences and contributing to effective campaigns management.
- Proven ability to work on end-to-end brand and communication project plans within tight deadlines.
- Strong project management, organisation and planning skills, coordinating multiple projects simultaneously.
- Experience of planning and working at industry events (conferences or exhibitions).
- Relationship focused, having strong interpersonal and communication skills.
- Up-to-date with the latest trends in communications, brand and marketing best practices.
- Experience of developing key messages and content.
- An excellent writer and communicator, able to create compelling copy for a range of audiences and channels.
- A degree in marketing, brand management, communications or relevant field or demonstrable equivalent experience.

**If this role describes you and your career aspirations, then click APPLY.**

**CIPD: valuing everyone as an individual**

The CIPD define diversity as valuing everyone as an individual - we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender reassignment, sex, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.

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