CRM Executive

6 months ago


BurtonOnTrent, United Kingdom Greene King Full time

Company Description

An exciting opportunity has arisen for an enthusiastic, ambitious and highly motivated and talented CRM Executive to join the CRM team for the country’s leading pub retailer and brewer. We are looking for a customer champion to join our growing team as a CRM Executive to help plan and deliver high performance CRM campaigns for our family of brands to actively drive frequency, retain & engage existing customers, reduce churn and grow customer lifetime value through brilliant execution of compelling campaigns.

Additional Information

**We’re all about rewarding our team’s hard work, that’s why**

You’ll receive a competitive salary, pension contribution as well as:

- ** The chance to further your career across our well-known brands **- as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- ** Discount of 33% for you and 15% for your loved ones on all of our brands** - so you enjoy your favourite food and drink at a discount.
- ** Free employee assistance program** - mental health, well-being, financial, and legal support because you matter
- ** Discount of 50% for you and 25% for your loved ones** at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
- ** Refer a friend - **who do you know who could be interested in a new role? When they are placed, you could be eligible to £1,500 for referring them
- ** Wagestream** - access your wage before payday for when life happens.
- ** Retail discounts** - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more

**Job Description**:
**Qualifications**:
**Your role as a CRM Executive...**
- Champion and implement a CRM A/B testing approach
- Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant
- Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed

**What you will bring......**
- A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement
- The ability to build brilliant relationships with all business divisions and support teams
- A 'can do' attitude, we are a busy team
- Attention to detail.

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