B2b Marketing Executive

6 months ago

StokeonTrent, United Kingdom Page Personnel Full time

Excellent benefits including 33 days AL, free parking and annual bonus scheme.
- Hybrid working (2 Days in office)

**About Our Client**:
One of Europe's top distributor and manufacturer of small domestic appliances and housewares our client have over three decades of establishment, our client has consistently thrived, and now, they are in search of a dynamic individual to contribute to their ongoing success and help realise our future vision.
- Execute the clients monthly social media calendar on Linked In, Facebook, and Twitter.
- Utilise Brand watch for comprehensive oversight of social media activities, including monthly reporting on performance against agreed KPIs.
- Report trends and monitor competitor activity.
- Manage the press office via the internal platform.
- Maintain journalist and target publication databases.
- Draft copy for upcoming features and press comments.
- Develop press release content for the monthly PR calendar
- Manage the B2B awards entry programme and report on trends.
- Utilise the internal platforms for monthly activity performance reporting against agreed KPIs.
- Manage distribution lists, marketing preferences, and segmentation.
- Keep the website current with products and content
- Collaborate with the web graphic designer and copywriters for web content on product and brand landing pages.
- Raise tickets for simple development changes to enhance UX.
- Maintain marketing plans with agreed-upon activity and performance data.
- Assist in executing agreed marketing plans with key retailers.
- Monitor product reviews and ensure asset compliance across key retailers.

**The Successful Applicant**:

- Proven experience in a B2B marketing role.
- Proficiency in using CRM systems and digital marketing tools.
- Excellent communication and presentation skills.
- The ability to work collaboratively and independently.
- Strong problem-solving and decision-making skills.
- A keen interest in the Retail sector.

**What's on Offer**:

- Annual Bonus Scheme
- Training and development
- Enjoying 33 days of annual leave
- Benefit from free parking at all sites
- Complimentary beverages
- Participate in the Employee Assistance Program
- Take advantage of the Refer a Friend Scheme
- Receive an eye care allowance
- Access exclusive discounts on cinema, holidays, days out, dining, and more

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