Marketing Executive

6 months ago

StokeonTrent, United Kingdom IAE Full time

**Marketing Executive**

Founded in 1969, IAE are the UK’s largest and leading manufacturer of livestock housing and handling equipment, equestrian stabling, industrial fencing and shelters. The company remains to be owned by the same family who set it up in 1969, and now employs over 450 people, which we are committed to investing in. IAE is based on a purpose built, 38-acre site which is situated on the edge of Stoke-on-Trent in Staffordshire.

The state-of-the-art production facility features an extensive range of automated processes, ranging from robotic welding technology to automated material handling and includes our own in-house galvanising facility. Our ability to design, manufacture, assemble and distribute from this unique operation allows us to offer our customers a complete range of high quality, unrivalled products like no other.

**The Role**:
A unique and exciting opportunity has arisen for a Marketing Executive to join the marketing team at IAE as the department continues to grow and expand. Working alongside the Marketing Manager, the existing marketing team and other business functions, the Marketing Executive will primarily be responsible for the planning, coordinating and executing of both external and internal events in support of IAE’s ongoing growth strategy.

In addition to the above, the Marketing Executive will also conduct an array of general marketing duties, which will include but is not limited to: working alongside the graphic designer to bring in-print publications to fruition, overseeing the merchandise store, generating content for our digital marketing channels and supporting the rest of the Marketing team with any ongoing projects.

**Key Responsibilities Include**:

- Working alongside the Marketing Manager and Senior Sales team to develop and implement an events strategy for each division of IAE with the combined objective of increasing brand awareness and generating sales/leads
- Completing all administrative tasks associated with attending an event, including: booking the stand and any additional required services, locating accommodation for the Sales team and any other attendees and arranging transportation for all equipment
- Using AutoCad software, to plan the layout of each show stand before devising an equipment list which can be used across the business to ensure that show stands are built efficiently. This also includes planning and designing any marketing material or resources which are required to aid the show stands
- Liasing with the Digital Marketing Executive to ensure our attendance at events is well promoted across our channels
- Working in conjunction with members of the distribution team to inspect show equipment, ensuring that any defects are resolved before being loaded to attend the event
- Coordinating and attending the build of show stands, both in the UK and overseas, which will be indoor or outdoor events
- Supporting the Sales team on event days for a given period of the event
- Reporting back to the Marketing Manager on the success of events as well as identifying possible events which different divisions of IAE could attend
- Take an active lead in the running of our Customer Experience Centre to ensure the facility is used to its maximum potential
- Working alongside the Graphic Designer to bring in-print publications to fruition. This will include:

- Working with the Senior Sales Team to identify new publications that are required
- Updating existing publications across all divisions
- Designing initial concepts to decide a theme for each publication
- Coordinating the gathering of product images, renders and copy for each publication
- Where required, go out into the field to gather product images

**Essential**:

- Experience within a marketing or events based role for a minimum of two years
- A self-starter who is enthusiastic about their work and can work both individually and as a team
- Excellent communication at all levels, with both internal and external stakeholders
- Experience of planning events
- An analytical approach to marketing performance
- Willingness to stay away from home for anywhere between one and three nights
- Full UK driving license

**Desired**:

- BSc degree in Marketing or relevant field
- Knowledge and understanding of any of our divisions (Agriculture, Equestrian, Industrial)
- Experience using Adobe Creative Suite tools including Photoshop, Lightroom, Illustrator, InDesign, PremierePro
- B2B marketing experience

The above positions will be rewarded with a permanent contract, progressive rates of pay, **32 days paid holidays per year** plus loyalty days (up to 34 days), auto enrolment into our pension scheme which includes **5% employer contributions** and **employee life insurance.**

Working 39 hours, Monday to Friday.

IAE is a professional company committed to long term growth, where real opportunities exist to contribute to a highly successful business and to progress your career.

Pay: £25,311.5

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