B2b Marketing Executive

5 months ago

StokeonTrent, United Kingdom RKW Ltd Full time

As a B2B Marketing Executive, you will working within the Marketing Department supporting on B2B and B2B2C marketing communication activities for the RKW brand and Group owned brands. You will also be supporting RKW brand awareness across all retailer channels, retail customers, retail customer prospects and industry body stakeholders.

**Responsibilities and Duties**
- Social Media_
- Execute the monthly RKW social media calendar across LinkedIn, Facebook and Twitter
- Report on trends and target competitor activity
- Utilise Brandwatch to manage all social media activities including monthly reporting on activity performance to agreed KPIs
- PR_
- Manage the press office for RKW utilising Ace Media platform
- Maintain journalist and target publication database
- Write copy for forward features and press comments
- Create press release content to deliver monthly PR calendar via Ace Media. Manage B2B awards entry programme
- Report on trends and target competitor activity
- Utilise Ace Media for monthly activity performance reporting to agreed KPIs
- ECRM_
- Manage the distribution list, marketing preferences and segmentation
- RKW Website_
- Ensure RKW website is up to date with products and product content
- Identify and report bug issues with IT via internal ticketing system
- Work with the web graphic designer and copy writers to create web content for product and brand landing pages
- Create tickets for simple development changes to improve UX
- B2B2C/Trade Marketing_
- Ensure marketing plans are kept up to date with agreed activity and performance data
- Support on the execution of agreed marketing plans with key retailers
- Monitor product reviews and ensure asset compliance across key retailers
- Other_
- Support on design brief writing for B2B activity including POS briefs, sales material & ad hoc requests
- Maintain the B2B activity planner by updating changes to event dates and product landing dates
- Liaise with brand directors and sales team to provide marketing support on end of line products
- Support on marketing input and execution of annual Exhibitions & Shows calendar
- Coordinate the print, distribution and tracking of in store POS solutions
- Ensure internal stakeholders such as sales, customer care and the wider marketing team are kept up to date on NPI information and business initiatives.

**Skills and Desirable**
- Work with B2B Marketing Manager as line manager
- Work with In-House Design team for content creation.
- Work with IT on marcomms systems and RKW website
- Work as part of a Marketing Communications Team and the wider Marketing team including Design, E-Commerce and Consumer Care
- Work with National Account, Sales & key partner retailers for sales support
- Work with Buying on NPI understanding

**Company Benefits**
- 33 days' annual leave
- Free parking on all sites
- Complimentary drinks
- Canteen facilities which include vending machines supplying hot and cold snacks
- Staff discount on all our products
- Employee Assistant Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual company bonus scheme based on company/individual performance

Come and join us to celebrate 30 years of business

**Job Types**: Full-time, Permanent

**Salary**: £24,000.00-£25,000.00 per year

**Benefits**:

- Free parking
- On-site parking

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- Marketing: 2 years (preferred)

Ability to Commute:

- Stoke-on-Trent, Staffordshire (required)

Ability to Relocate:

- Stoke-on-Trent, Staffordshire: Relocate before starting work (required)

Work Location: In person

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