Group Director of Retail Media, Emea
5 months ago
**Our Vibe**:
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in-store experience and advertisers to connect with customers at the ever-critical point of sale. Vibenomics’ in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform — Vibenomics digitizes and personalizes the in-store shopping experiences that today’s consumers expect.
**Role Description**:
Reporting to the SVP of Retail Media Platforms and partnerships the responsibilities of the VP of Retail Media Networks, EMEA will include, but not be limited to:
- Collaborate with internal stakeholders to modify the U.S. based Retail Media Network Playbook specific to UK and EU retailers
- Help create a clear sales plan particularly for any differences between UK and EU retail media inside sales and their specific agencies versus agency or brand direct revenue streams
- Modify and adapt playbook to the needs of a particular retailer or vertical
- Building relationships with the key stakeholders within the RMN’s across EMEA
- Work cross functionally with the RMN to develop internal sales training and a regular cadence to review performance
- Identify any barriers or challenges that could limit the capability for RMN’s to monetize the full value of the in-store inventory e.g. Retail Media Platforms, DSP dependencies, knowledge transfer, product roadmap needs
- Feedback loop to internal stakeholders about evolving RMN in-store strategies that can help steer the Vibenomics and Mood Media product roadmap
- Work with 3rd party sales teams to ensure alignment and consistency in sales approach
**Required Skills & Qualifications**:
- 7-10 years of retail media experience, with a record of innovation and achievement.
- Overall understanding of the retail media ecosystem and how various platforms and technologies play a role in monetization programs.
- Creativity and perseverance to develop business over the long term, a high level of independent thought and strategy.
- An understanding of UK and EU retail media strategies and any applicable advertising or privacy regulations
- UK and EU Agency relationships are a plus
**Preferred Skills & Qualifications**:
- Established network of retail executives with influence over 3rd party vendor relationships.
- A strategic mindset that will help guide Vibenomics go-to-market strategy, anticipate marketplace opportunities and inform product development priorities.
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