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Retail Media Strategy Director

2 months ago

London, Greater London, United Kingdom Publicis Media Full time

Job Description

The Retail Media Account Director position is a critical hire within the Commerce team in the agency, aimed at delivering best-in-class online retail strategy and uncovering growth opportunities.

We're looking for someone with experience in campaign management, plus a deep understanding of e-commerce, retail optimisation, portfolio management, and data insights.

The role involves assessing challenges, offering innovative solutions, and effectively communicating these to a senior audience.

Key Responsibilities:

  • Support the Commerce team and Director on your account by responding to briefs, making strategic suggestions, reporting, and presenting to the client.
  • Develop and implement comprehensive retail strategies that align with the overall client business objectives.
  • Establish key performance indicators (KPIs) for retailers and incorporate into strategic decisions that will help the client improve their performance.
  • Work closely with internal data teams to understand customer preferences and behaviours, leveraging data insights to enhance the overall shopping experience.
  • Collaborate with the solutions team to build scalable and repeatable solutions to actionable insights from diverse data sources, including social platforms, sales data, and market trends.
  • Stay abreast of social commerce industry trends, competitor activities, and market dynamics to identify opportunities and threats.
  • Conduct regular market research and analysis to inform strategic decision-making.

Qualifications

  • Experience as a senior Manager or Account Director in retail media OR retail strategy.
  • Desired experience in social commerce or paid social would be very beneficial, but the willingness to learn is key.
  • Skills in building presentations, responses and recommendations to clients within commerce.
  • You need to have great communication (both written and verbal) and interpersonal skills – our clients like to be challenged, but with diplomacy.

Commerce is a big strategic priority for the business and is certainly at the forefront of the current change within our industry. This role has significant growth opportunity, and we would love to hear from you if you feel your skills are a good match for this role.