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Head of Brand Strategy

1 month ago

London, Greater London, United Kingdom Lipton Media Full time
About Us: Lipton Media is a global media business seeking a talented Head of Brand Strategy to lead across their accreditation and benchmarking business. This exciting opportunity offers the chance to work on high-profile projects, develop your skills and expertise, and contribute to the company's growth and success.

The successful candidate will have extensive experience in B2B benchmarking and accreditation businesses with a proven track record of revenue growth. They will oversee the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.

This role involves developing and implementing a comprehensive marketing strategy to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events. The successful candidate will work closely with the Commercial and Renewals Directors, and Head of Research to deliver insights and shape the direction of travel.

Key Responsibilities:

  • Developing and implementing a comprehensive marketing strategy to drive revenue growth
  • Overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs
  • Working closely with the Commercial and Renewals Directors, and Head of Research to deliver insights and shape the direction of travel
  • Measuring marketing success against annual targets and longer-term growth targets