Head of Brand Strategy

2 days ago


London, Greater London, United Kingdom 83zero Limited Full time

**About the Role**

We are seeking a highly skilled and experienced Marketing Director to lead our brand portfolio's growth trajectory. This role will oversee all marketing activities, brand positioning, and revenue-generating initiatives, ensuring that every campaign is optimized to increase market share and elevate brand reputation.

The successful candidate will take ownership of the marketing strategy, guiding a cross-functional team across digital, offline, social, and affiliate channels. Their focus will be on delivering high-quality leads, managing marketing budgets, and ensuring alignment with the organization's goals for brand awareness, lead generation, and student acquisition.

  • **Strategic Marketing Planning**: Lead the development and execution of an aligned marketing plan that supports lead generation, conversion, and revenue targets across all channels.
  • **Budget Management**: Oversee and manage the marketing budget, focusing on profitable lead generation and conversion initiatives, meeting revenue targets within established financial parameters.
  • **Brand & Customer Experience**: Enhance brand awareness and maintain alignment with overall brand strategy. Drive improvements in customer relationship management processes and technologies.
  • **KPI & Performance Reporting**: Establish, monitor, and report on relevant KPIs, ensuring timely performance tracking, lead quality assessments, and campaign optimization.
  • **Stakeholder Collaboration**: Work closely with internal and external stakeholders to support effective marketing of brand products, optimize campaign performance, and maximize brand reach.


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