Brand Development Lead

5 days ago


London, Greater London, United Kingdom Head Office Full time
Head of Brand and Customer Experience

We are seeking a highly experienced professional to lead our brand and customer experience initiatives. The successful candidate will have a strong understanding of the importance of delivering exceptional customer experiences and driving business growth through effective brand management.

  • Develop and implement a customer acquisition strategy that drives business growth and customer outcomes.
  • Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
  • Oversee marketing campaign planning, execution, and optimisation from an acquisition perspective.
  • Enable a customer outcome-focused mentality and align on key performance indicators.
  • Drive clear accountability for marketing ROIs and cost management.
  • Manage relationships with external agencies for timely and high-quality delivery.

Requirements:

  • Proven experience in customer acquisition with a focus on e-commerce and retail environments.
  • In-depth knowledge of acquisition channels, strategies, technology, and tools.
  • Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
  • Analytical mindset with data interpretation and data-driven decision-making abilities.
  • Strong project management skills with task prioritisation and multiple project management capabilities.

Estimated Salary: £95,000 - £115,000 per annum.



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