Brand Development Lead
5 days ago
We are seeking a highly experienced professional to lead our brand and customer experience initiatives. The successful candidate will have a strong understanding of the importance of delivering exceptional customer experiences and driving business growth through effective brand management.
- Develop and implement a customer acquisition strategy that drives business growth and customer outcomes.
- Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
- Oversee marketing campaign planning, execution, and optimisation from an acquisition perspective.
- Enable a customer outcome-focused mentality and align on key performance indicators.
- Drive clear accountability for marketing ROIs and cost management.
- Manage relationships with external agencies for timely and high-quality delivery.
Requirements:
- Proven experience in customer acquisition with a focus on e-commerce and retail environments.
- In-depth knowledge of acquisition channels, strategies, technology, and tools.
- Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
- Analytical mindset with data interpretation and data-driven decision-making abilities.
- Strong project management skills with task prioritisation and multiple project management capabilities.
Estimated Salary: £95,000 - £115,000 per annum.
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