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Strategic Brand Development Lead

1 month ago


London, Greater London, United Kingdom Michael Page (UK) Full time

**About Michael Page (UK)**

We are currently seeking a highly skilled Strategic Brand Development Lead to join our team. This role will involve delivering in-store trade, channel, and retail activations for recognized brands.

The ideal candidate will have experience within the FMCG industry, specifically in shopper/trade marketing. They should also have a strong understanding of market trends and branding strategies.

**Job Responsibilities:**

  • Develop and implement brand activation and BTL strategies for the organization.
  • Manage budgets for BTL marketing and promotional activities.
  • Develop programs and deliver highly targeted multi-channel campaigns for cross-sell and upsell.

**Requirements:**

  • Proven experience in a similar role within the FMCG industry.
  • Strong understanding of market trends and branding strategies.

**What We Offer:**

A competitive salary of £60,000 - £80,000 per annum, depending on experience, and the opportunity to work with leading brands.