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Strategic Brand Development Lead
1 month ago
**About Michael Page (UK)**
We are currently seeking a highly skilled Strategic Brand Development Lead to join our team. This role will involve delivering in-store trade, channel, and retail activations for recognized brands.
The ideal candidate will have experience within the FMCG industry, specifically in shopper/trade marketing. They should also have a strong understanding of market trends and branding strategies.
**Job Responsibilities:**
- Develop and implement brand activation and BTL strategies for the organization.
- Manage budgets for BTL marketing and promotional activities.
- Develop programs and deliver highly targeted multi-channel campaigns for cross-sell and upsell.
**Requirements:**
- Proven experience in a similar role within the FMCG industry.
- Strong understanding of market trends and branding strategies.
**What We Offer:**
A competitive salary of £60,000 - £80,000 per annum, depending on experience, and the opportunity to work with leading brands.