Senior Director of Media Strategy and Innovation

1 week ago

London, Greater London, United Kingdom Billion Dollar Boy Limited Full time
About the Role

We are seeking a highly experienced Senior Commercial Director, Media to join our team at Billion Dollar Boy Limited. In this role, you will be responsible for driving commercial growth and innovation in media strategy.

Key Responsibilities:
  • Commercial Leadership:
  • Work closely with our New Business, Client Leadership, & Strategy teams to increase the volume of client work that integrates paid media.
  • Become a thought leader for the agency in your field through ideation and ownership of agency messaging on the intersection of paid media & creators.
  • Drive ancillary revenue through innovation (e.g., retail media integration).
  • Develop a commercial model for charge-outs where we plan but do not buy media vs full-service.
  • Develop and negotiate partnerships with vendors who can help increase the efficiency and effectiveness of our paid and organic solutions.
  • Product Leadership:
  • Work with our Group Effectiveness Director & our Paid Social Director, to develop a culture of continuous learning including test and learn frameworks.
  • Develop proprietary and partner products to improve efficiency and effectiveness across planning and buying.
  • Cultivate strong relationships with media vendors and technology partners to ensure seamless campaign execution and performance.
  • Work with the Channel strategy and Paid Activation team to ensure we understand all the latest functions across platforms and beyond.
  • Leading research & thought leadership around paid media to showcase the constant improvement of product offerings.
  • Client Leadership:
  • Work with the team to build long-term client relationships by finding new solutions to our client's brand challenges.
  • Work with the Strategy & Client Services team on the paid/organic splits to ensure there is robust evidence in recommendations.
  • Consistently demonstrate through strong departmental work & communications the value of paid media + creators.
  • Team Leadership:
  • Fostering a collaborative and high-performing environment across the channel planning and paid activation teams.
  • Enhance skills and capabilities across planning and buying.
  • Lead on paid-media-related sales and client-facing material.
  • Work with the Paid Media Director and Global Effectiveness Director on strategy for future department resource.
  • Recommend new productivity, process, and workflow solutions across planning and buying.
  • Manage paid commercial pipeline, new business, and ancillary sales.

Salary: £90,000 - £110,000 per annum, depending on experience.

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